Partnership Pagani and Sonus Faber
Geneva AutoShow 2013
Geneva AutoShow 2013: Pagani and Sonus faber announce partnership with the introduction of an exclusive premium high-end audio system for the new Pagani Huayra
Geneva, Switzerland, March 4th 2013
Renowned high-end luxury audio speaker manufacturer Sonus Faber and sports car manufacturer and design atelier Pagani have developed in co—design an exclusive premium high-end audio system for the Pagani Huayra. This achievement marks the first step of a partnership between two iconic Italian brands.
The Pagani vehicles have always been known for their every day car capabilities, despite the performance they regularly demonstrate on the world’s most prestigious racetracks. The Pagani Huayra has been praised for its smooth supple ride, light cabin interior and confidence inspiring handling. Creating a high-end audio system that would improve on both extremes of this two-sided nature was a challenge for the expert audio engineers at Sonus Faber and the creative team at Pagani.
Sonus Faber has transcended its music reproduction skills for this supercar challenge. From the immutable harmony of interiors to the rhythm “on the road”, a set of new paradigms has been created.
Power versus featherweight, is the leitmotiv. New, innovative, Carbon cones have been developed, marrying extreme rigidity to lowest weight, inspired by the Carbo-Titanium nature of Huayra. Neodymium magnets are used throughout for highest performance and lightest weight possible.
Reverberating the car extreme performance, the new Sonus faber audio system provides an amplifiers’ structure which delivers a total amount of 1.200 Watt power output, tripling the performance available in the Huayra ‘s standard sound system.
When the mighty AMG V12 engine is not singing the song of power, a Digital Sound Processor creates a refined atmosphere where both driver and passenger can enjoy hearing a rich sound experience not normally expected in a hypersports car. In full Pagani tradition the aim is to stir the emotions of the passengers every single moment. The DSP allows the whole system sound to be “tailored” to the customer’s own musical taste under his request, configuring the Huayra cabin into a concert hall, stadium, or whatever environment the Pagani owner seeks.
The baskets of the bespoke speaker units follow the technology developed for the most extreme Sonus fabers loudspeaker systems, such as Aida and “The Sonus Faber” itself, with a vibration-free CNC made hybrid avional/gunmetal structure: a geometry which has been calculated to damp natural resonances of the two materials, creating a virtually ideal speakers’ chassis for the purest sound reproduction. The speaker diaphragms are made in a special ultra light carbon fibre optimized for acoustic applications providing this way synergy between rigidity and damping.
Horacio Pagani, chief designer and CEO of Pagani Automobili:
“We are glad for this important partnership and, to use an audiophile term, the harmony between the two brands could not be better. Sonus faber creates musical pieces of art for a very exclusive market of sophisticated customers. The technology, craftsmanship and attention to details is what made us very happy to see their interpretation of a high-end sound system for our Huayra. We hope our customers will be as surprised as we were when we first experienced the depth and richness of this audio system.”
Mauro Grange, CEO of Sonus faber:
“It is an honor to work with Pagani, as the Huayra stands for timeless design and performance, values that Sonus faber has always cherished when designing its speakers. Our engineers have faced the demanding and special requirements of an automotive application with a no-compromise attitude and we are pleased to have contributed with a state-of-the-art sound system for an automotive icon.”