a timeless interpretation of the automotive art

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The boy who wanted to create the most beautiful car in the world.

"When you point a visionary bow to a star and let yourself float on the wings of the dream towards an unpredictable destination, thirsty of perfection and rebel to mediocrity, you carry with you the misterious spring of an ideal."
Josè Ingenieros, Argentinian writer

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Defeating dragons.

From an early age, Horacio was able to carve out its own intimate place in which he could focus on reading car magazines and sketching, inspired by what he read: just from one of these magazines, he was able to learn about the lives and businesses of the undisputed idol of all Argentinians, Juan Manuel Fangio.

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"Gustavito" and the minibike.

Horacio Pagani was about fourteen years old when he got a Sachs Televel engine from the 50s as a gift, damaged and out of use. Together with his friend Gustavo Marani, "Gustavito", they were planning to build a go-kart as they shared the same passion for cars, thus they went to Carcarañà, a small village in the surroundings, to purchase four small wheels. When they realized that with one single go-kart they couldn’t have fun together, they soon gave way to the project of two minibikes.

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The buggie that amazed the streets of Casilda.

Before finishing high school, Horacio had the chance to build with his own hands a four-wheeled vehicle. A company in Mar del Plata in fact offered a plastic body kit, reinforced with fiberglass, to be adapted to the frame of another car: in Argentina, the vehicle was known as Dune-Buggie.

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University, those cold marbles.

In early 1974, at age of 18, Horacio Pagani entered the course of Industrial Design at the Faculty of Fine Arts of the National University of La Plata. He settled in the city, 450 km away from Casilda, in a typical residence for students, with the intention of spending there the next five years of his life.

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My factory: the Tajer.

“Start by doing the necessary, then do what you can and, shortly, you'll find yourself doing the impossible.”
San Francesco d’Assisi

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The Alpine caravan for “Radio Casilda”.

The caravan prototype with which the individual company Horacio Pagani Design made its first appearance on the market, at the Industrial and Commercial Exhibition of Casilda, was named the Alpine.

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The first F2.

The job took over a year and something like five thousand hours of work were invested in the project. The vehicle was completed and presented at a dinner that counted over 300 people, including journalists from the specialized press of the city of Rosario, entrepreneurs, technicians and fanatics of the races.

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The commission of the roughness meter.

Horacio used to spend the week at his workshop, dealing with special orders. Among the most difficult challenges that he had to face at that time, there was the contract for the construction of two units of a prototype commissioned by the Road Laboratory of the Institute of Research and Development of the National University of Rosario.

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The Lamborghini years.

The passionate relationship began many years before Horacio Pagani started working for the Modenese manufacturer. He was fascinated by Bertone design: he admired his work and felt a great harmony of style with the designer, father of the most fascinating Lamborghini of all time, the Miura and Countach.

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Modena Design arises and Zonda is taking shape.

Interrupted the collaboration with Lamborghini, Pagani concentrated his energies on the design of a new car. He was convinced that the projects he had been imagining did not reflect the house of the charging bull. It was time to think of a 100-percent Pagani car.

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The Zonda C12 is presented at the Geneva Motor Show.

"The shape had to be sensual, the wheel arches should recall a woman’s bosoms, the rear bonnet the hips. Inside, the seats would be shaped like an inverted pyramid to wrap around the shoulders, giving a sense of power to the man, and protection to the woman."

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The Zonda S also debuting in Geneva.

One year after the exciting debut of the Zonda C12, Pagani Automobili was able to present the Zonda S, which brought out a massive seven-liter engine. The car, in addition to the enhanced thruster, presented a wide range of technical improvements.

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Zonda Roadster is the star of the Geneva Motor Show.

The first Zonda Roadster was completed just a few days before leaving for the Geneva Motor Show in 2003. Horacio had been thinking about an open-top version of the Zonda Coupe since the original designs of the '90s.

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The tribute to Juan Manuel Fangio: Zonda F.

"Life is a series of races. At the end of each it is good to look back and recognise the support of those who helped you along the way, because you can only win thanks to a good team. "
Juan Manuel Fangio

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The Zonda F becomes Roadster.

The new version shared with its sister coupe all the finishes and equipments, in order to represent a real alternative to the potential buyer. The adoption of new triaxial carbon fibre fabrics allowed to redesign the frame and to achieve a car as light as the coupe.

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The Zonda R and Zonda Cinque.

In 2006 Pagani began designing an extreme car, based on the Zonda F and intended for use on the track. After six months of work, and given the commercial success that the project was receiving, Horacio Pagani decided to start all over again in total creative freedom.

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The Roadster Cinque and the Zonda Tricolore.

The series of road-going Zondas wouldn’t be complete without a Roadster version of the Zonda Cinque. As the name suggests, the Roadster was meant for a limited production of five exclusive pieces only, plus the prototype.

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Pagani Huayra: history re-writing itself.

In 2003 Horacio Pagani begins to conceive the Huayra project. The study was born when the Zonda, whose design dates back to the early nineties, was likely to leave room for innovative models designed by the competitors. Maximum expression of technology and of the automotive world: these were the ambitious goals Horacio was setting for the creation of a totally new car.

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The new Huayra BC.

"BC" as the initials of Benny Caiola, the very first customer of Pagani Automobili and great friend of Horacio Pagani. In 2016 Horacio dedicated the Huayra BC to Benny, a dedication from the heart, to the one who had been impressed by the passion and technology unleashed by these cars from the very beginning.

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