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Pagani Automobili inaugurates the new Atelier and the Museo Horacio Pagani

San Cesario Sul Panaro,...  Read more


Official Opening Museo Horacio Pagani

San Cesario Sul Panaro, November 15th 2017 – Pagani Automobili is pleased to ann...  Read more


Pagani Rinascimento


Pagani Rinascimento is an exclusive programme of car restora...  Read more

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Pagani Automobili inaugurates the new Atelier and the Museo Horacio Pagani

San Cesario Sul Panaro, 13th December 2017 – Pagani Automobili officially opens its new  Atelier and the Horacio Pagani Museum, which runs through the steps of the Argentinian designer through a collection of his most legendary and exclusive creations. The ribbon cutting ceremony took place in the presence of the founder of Pagani Automobili, Horacio Pagani, local authorities, suppliers and partners.


A tribute to passion, dream and determination, a true inspiration, a tribute to automotive art, this is the experience of visiting the Museo Horacio Pagani and the Atelier Pagani Automobili.
Together with the very first Zonda models, dated 1998, we find the iconic Zonda Cinque, the Zonda R and the Huayra, unique models exhibited together for the first time in an exclusive collection, never seen before, accessible to visitors from all over the world.
The visit is a journey along the most important moments that marked Horacio’s path, from the first significant years in Argentina until today, and deeply explore the conditions that led a young boy to strongly believe in his ideals, pursuing them with passion and dedication, until the realization of his greatest dream: “come to Modena to design and build my own cars”.

A unique experience that starts from the Museum and ends inside the Atelier of production, where the visitor can clearly recognise the continuity that links the first balsa wood scale models – already the subject of the important research on lightness – to the latest studies on carbon fiber and composite materials, which interestingly pursue the same goal. From the first projects up to the Zonda, everything in the Museum highlights the great pioneering vision of the young designer who sees art and science walking together hand in hand. A philosophy that took inspiration from a concept of Leonardo Da Vinci and that today represents the soul of Pagani Automobili, where the unique craftmanship skills are tangible in every process and creation.


Made with the typical Italian materials, such as Carrara marble and antique bricks as a replica of the typical Modenese bricks, every architectural and stylistic detail of the new building was designed by Horacio Pagani and his team, where the fil rouge of the Renaissance highlights the perfect combination of arte and science, tradition and innovation. Starting from the first Horacio’s sketches, the architectural project was then totally developed by Leonardo Pagani.
Behind the Museum stands the Atelier of production, created using the same materials and architectural elements, with the aim to house the exclusive production of Pagani supercars. From the composite materials department to the body finishing laboratory, to the arches that house the making of special models and quality control, every architectural element has been conceived by combining the aesthetic aspect with a precise structural function.



Tradition and the most advanced technologies of the automotive industry are harmoniously coexisting together: the Pagani cars come to life in a typical Italian piazza, surrounded by Renaissance arches, street lamps, islands of vegetation, cobblestones floors. A clock placed on the tower on the side of the square tells the time at the ringing of a bell: Ecat, the company that took care of the construction, manufactures clocks and bells since 1404. The bricks are made with a special technology ad hoc created for Pagani. Materials such as wood, steel and glass are combined with warmer materials such as wood and bricks.


The orientation towards technological excellence, innovation and the increasing attention to environmental protection, find their fullest expression in the Museum and Atelier. The entire building is made with the latest generation technologies and materials, fully adapting to the latest energy efficiency standards. With the mission of enhancing the territory and reducing the environmental impact, were created a photovoltaic system, a water purification plant, a full led lighting system and an energy management system, which allows to monitor savings and consumption, only using renewable sources.

Horacio Pagani, Chief Designer Pagani Automobili – “Dreams and passion are the energy of our days. Since I was a child, in Argentina, I desired to come to Italy, to Modena where the most beautiful cars in the world were born. My dream allowed me to live the many obstacles as challenges to overcome, with determination, grit and efforts, and as opportunities for growth.”


The Museo Horacio Pagani is open Monday to Friday from 10:00 am to 12:30 pm and from 2:30 pm to 5:00 pm. Free open to visitors or together with the tour of the factory (only by booking with guided tour)
To book a factory visit, visit  / or send an e-mail to

Pagani Automobili invites you to the free Open Day on December 16th  to visit the Horacio Pagani Museum!



Official Opening Museo Horacio Pagani

San Cesario Sul Panaro, November 15th 2017 – Pagani Automobili is pleased to announce the opening of the new Museo Horacio Pagani and of the new Atelier to the public. The opening will take place on December 16th, 2017 in the presence of the founder Horacio Pagani, in Via Dell’Industria 26 in San Cesario Sul Panaro.

This moment sets a new milestone in the history of the company founded by Horacio Pagani: the inauguration of an exclusive collection of limited edition cars that have made the history of the brand, from the first sketches to the latest models of Zonda and Huayra. A journey through history, which brings to light projects never seen before and which demonstrates the pioneering vision of the young designer, together with other exclusive projects of tangible importance.
On December the 16th the free entry to the Museo Horacio Pagani is from 10:00 am to 6:00 pm.

Pagani Rinascimento


Pagani Rinascimento is an exclusive programme of car restoration, dedicated to the first Pagani models, with the aim of preserving their integrity and restoring the original splendor of the very first moment they left the factory.

A journey through history, through the dream that led to the first creation. The meticulous work of the craftsmen of the Modenese atelier allows to recover the deep soul of the car: with extreme attention to every detail, it starts from the original shape, retrieving the materials, the designs and the skins. Like a sculpture. No bolt or screw is left out during the restoration activity: each component is observed, examined and restored in order to return to the perfect and original blend of art and technology. With the mission of preserving the story, Pagani Rinascimento brings back the unique emotion and the experience of beauty in a custom-made dress.

Through the Rinascimento programme, Pagani Automobili offers an exclusive service to customers who want to bring their cars back to the same condition and level of details they had when they left the factory. A conservative restoration aimed at bringing all the damaged parts of the car back to their original condition. A handcrafted artisanal work is carried out on the mechanical parts, on the systems, on the interior of the car and on all worn parts to recover the original appearance and functionality.


Pagani Zonda – a story made of emotions.

Pagani Zonda is the most celebrated car in the last 20 years, winning in its numerous versions, many Car of the Year prizes and establishing countless speed records in various circuits of the world. A new way to understand the concept of the supercar, where emotions and attention to detail go hand in hand with technological research and the evolution of composite materials. Since the beginning of Pagani Automobili’s adventure, in 1999, 137 specimens were built, each with a specific soul, created as a custom-made dress. Pagani Rinascimento aims to preserve and restore all those cars that have lived in the most diverse places in the world, where certain types of weather have deteriorated parts, or those that have been exploited or driven for many kilometers. Many Zonda customers indeed enjoyed the pleasure of Zonda almost every day, bringing the mileage of their cars to over 100,000 km.



Certification process

Pagani Rinascimento is a journey through history, through the processes that have made Zonda an icon of both Automotive and Design world.
A team of highly specialized artisans deals with one project at a time, documenting every single process and signing any carried out activity; all the information including images, drawings and technical data of the work done on the car, are collected in a dedicated Pagani Rinascimento Book (the “Librone”) that matches the existing original one. This allows the customer to be able to certify the car that through this process can be titled as an officially restored Zonda by Pagani Automobili.


Preserve the Authenticity

One of the most important activities to preserve the authenticity is to restore the original components and carbon parts using the same original molds, the same methodologies and the same materials, following faithfully the processes described in the original construction books.

A dedicated environment has been created within the new Pagani Atelier in San Cesario Sul Panaro: a workshop where a restoration project of a Pagani car can be shared together with our artisans and customers. A unique journey through the reconstruction process that fascinates the customer and where all the phases are fully documented and shared.

“To bring back the light and the original splendor of these masterpieces, is a pleasure as well as a great responsibility. Our customers rely on us because we are the only ones in the world capable of rebuilding and restoring Paganis as they came out of our Atelier. We want to give our customers the emotion to be thrilled as the first time. “ – Horacio Pagani