Utopia

Pagani, Act III

The alchemy of pleasure, the equation of beauty... What would be important for the next Pagani? Horacio Pagani certainly had his own ideas but he asked his best clients, those who eagerly await each of his creations, to express their wishes. They already had exceptionally fast and beautiful cars, what were they still missing?

The alchemy of pleasure, the equation of beauty… What would be important for the next Pagani? Horacio Pagani certainly had his own ideas but he asked his best clients, those who eagerly await each of his creations, to express their wishes. They already had exceptionally fast and beautiful cars, what were they still missing? Two terms stood out nearly all the time in their replies: simplicity and the pleasure of driving…In its development, the C10 project therefore went against the main trends of the time. No hybrid power, no heavy batteries, just a wonderful V12; no dual-clutch system, just a pure seven-speed manual or sequential transmission. 

All this to ensure that the car would respond better than ever to its driver’s every action and work with him or her to be a pleasure to drive, a ‘classic’ experience defined in new ways. With a brief like this and such high ambitions, what name could be chosen for the car that would embody them? ‘Utopia’ … For the philosopher Thomas More in 1516, Utopia was a place that did not exist, and ever since the name has been given to the idealized places of which we dream. But for those who make their own future, for creators, utopia exists, it is ‘merely’ a case of finding it! 

"More than four thousand stylistic drawings, ten scale models, one wind tunnel model, two 1:1 scale models and countless ideas, research and experiments on eight complete prototypes for a team effort that lasted more than six years. We put our passion, effort and sacrifice into creating something timeless and cutting-edge in terms of technology.
After being completely absorbed by this strenuous creative process, the ideals represented by the project became so intimate to me, that any attempt to describe it would have seemed inadequate.
Almost by chance I came across an old article by Robert Puyal, in which he described the first Zonda in 1999 in a surprisingly insightful way, following a principle of simplicity and elegance similar to what I have sought from day one in the new project. So I suggested to my colleagues in the communication department to invite him and let him narrate this new stage of our journey."Pagani signature
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