Launching the best-in-class real-time hypercar configurator

The client is at the very heart of Pagani Automobili’s values. Since the beginning, we¬†have¬†always aimed to hand-craft Hypercars not only “wrapped¬†around” the client’s desires, but also capable of transmitting the same emotions as those of¬†Art pieces. For doing so, we must understand the client’s needs profoundly, and that’s why, every year, we heavily invest in cutting-edge technology in order to provide our clients with implements second to none. From this main objective was born the project of a new configurator, come out from the partnership with MHP, that give our clients a deep personalization down to the smallest detail. It makes not only available the best-in-class real-time configuration experience but also offers the chance to download HQ photorealistic assets that our customers can possibly share with their network.

The new configurator is already featured by all our dealerships and is ready to use. However, we made a lighter version at¬†¬†for all the petrolheads out there. We can’t wait to see all the various configurations posted with the hashtag #paganiconfigurator and #mypaganispec by our friends on social media.

Eventually, we recommend the reading of this article written by Unreal Engine who took a critical role in the project.


Special thanks go to MHP, Unreal Engine, Monkeyway, Google Cloud, Nvidia for making all this possible.

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