PAGANI AUTOMOBILI AT THE 7TH EDITION OF THE HISTORIC MINARDI DAY FOR A WEEKEND OF PASSION AND ENGINES
- On 26 and 27 of August, Pagani Automobili will participate in the Historic Minardi Day, a weekend dedicated
to fans of F1, single-seaters, prototypes, GT and historic cars.
- Throughout the weekend, there will be track sessions with the Huayra R, Zonda R and Huayra Roadster BC models.
- The eyes are also on the exhibition of Zonda, Huayra and Utopia, cars that celebrate the 25th anniversary of the Modenese brand.
23 August 2023, San Cesario sul Panaro – On August 26 and 27, the Historic Minardi Day returns, the event dedicated to the enthusiasts and the world of F1 collectors, racing cars in general, prototypes, GT cars and historic cars. 2023 marks the seventh edition, the event conceived by the Minardi family will take place at the Enzo and Dino Ferrari International Circuit in Imola.
Visitors will be able to admire on track the Huayra R, presented in 2021 with the sole objective of offering uncompromising results; the Zonda R, extreme but at the same time marked by the simplicity of driving typical of Pagani; and finally the Huayra Roadster BC, capable of recording significant performance.
Utopia, the latest Pagani hypercar embodies a visionary and counter trend automotive idea, characterized by a simple and unrepeatable design, will be exhibited throughout the whole weekend. To achieve its ideal final shape, an extremely complex process took place over six years. The active aerodynamics, combined with electronically controlled shock absorbers, ensure optimum dynamic behavior in all driving conditions. The Pagani V12 engine, a 6-litre biturbo produced exclusively by Mercedes-AMG, is the result of a huge development work: it delivers a power output of 864 hp and above all developing a torque of 1100 Nm. Produced in just 99 units, Utopia has already been completely assigned to a small circle of enthusiasts.
Next to it, two other iconic models will be exposed, Zonda C12 and Huayra, that represent the three milestones of the brand. In particular, the Zonda tells the story between a young designer and the great Juan Manuel Fangio, legendary 5 times F1 world champion, friend and mentor of Horacio Pagani’s dream. It could not therefore be missing in an event that has its roots in F1.
A protagonist of the exhibition is the Huayra Codalunga, created in just five examples by Pagani Grandi Complicazioni, a division dedicated to one-off and few-off cars. Presented in 2018, it stands out for its elegant and simple design: the colors and materials nostalgically recall the style of the 60s, with exterior paint that invades the cockpit and handmade leather/nabuk coatings. The engine hood, 360 mm longer than than the Huayra Coupé, hides a prodigy of mechanics: the Pagani V12 that on this series is able to develop 840 hp with 1,100 Nm of torque. In addition, the lack of rear grilles makes space for an unobstructed view of the Codalunga’s exhaust system. The special ceramic coating completes the homage to the racing cars of Le Mans and the symphony that emanates from the signature four tailpipes is a tribute to automotive passion.
The Huayra Roadster HP will also be displayed in the paddock. The one-off is the result of Pagani’s latest aerodynamic studies, so much so that every line and surface has been designed to generate maximum aerodynamic load. The frame is a monocoque carbon-titanium HP62 G2 and carbo-triax HP62. Extremely effective from an aerodynamic point of view, Huayra Roadster HP is equipped with the Pagani V12 6.0 engine, with double compressor, which delivers 840 hp and a torque of 1,100 Nm at 2,000 rpm/min.
The participation in the Minardi Day is yet another stage of the journey dedicated to the 25th anniversary of the brand celebrated in one of the most iconic circuits of the motorvalley.
PAGANI AUTOMOBILI CELEBRATES ITS 25th ANNIVERSARY WITH THE UTOPIA AT MONTEREY CAR WEEK 2023
- Pagani Automobili will star at Monterey Car Week, the most attended appointment in the United States dedicated to the world of historical and modern cars.
- The celebration of the brand’s 25th Anniversary continues, enhancing those authentic values shared by customers, collaborators and enthusiasts around the world.
- On Friday the 18th, at the exclusive Quail, A Motorsports Gathering, the Pagani Utopia will be on display for the first time in North America. The new Pagani stand will also host the iconic Zonda and Huayra.
- Saturday the 19th will feature a parade of Pagani Hypercars that will cross the hills of Monterey to reach Seaside, the venue for “Exotics on Broadway,” with over 40,000 spectators expected.
August 9, 2023, San Cesario sul Panaro – Monterey Car Week, the most anticipated event in California dedicated to the world of historic and modern cars, will be staged from August 11th to the 20th. The prestigious event will be attended by Pagani Automobili, on Friday the 18th and Saturday the 19th, with its hypercars that excite at first glance.
The participation in the Monterey Car Week is the further stage of the journey dedicated to the 25th Anniversary of the brand.
Horacio Pagani not only dreamed and built hypercars among the most beautiful in the world, but has turned the company into a creative Atelier where a community of people recognizes themselves, shares hands and thought, faces the great complications of mechanics, handles beauty, and finds reciprocal inspiration. The same values shared by his “extended” family of customers, colleagues, suppliers and many fans around the world.
The Pagani Utopia, which will make its North American debut at the exclusive Quail, A Motorsports Gathering, is characterized by a simple and unrepeatable design. The new Hypercar tells a visionary and countertrend automotive idea. And it does so by keeping faith with the purest Pagani spirit that has always found the element at the base of his creations in the origin of Leonardo’s Art and Science. Produced in just 99 units, the first series of the Utopia coupé has already been completely sold out to a small circle of enthusiasts.
Two other iconic Atelier Pagani models will be exhibited next to the Utopia: The Zonda and the Huayra that, together, represent the three milestones of a path which started in 1998 with project C8 (Zonda), continued in 2011 with project C9 (Huayra) and arrived last year in the third act with project C10 (Utopia). Two prestigious examples will round out of the exhibition: The Zonda R and the Huayra R, born with the unique objective of offering uncompromising performance.
Pagani Automobili is presented at the Quail with a new layout, featuring an elliptical element that recalls the Brand logo and the iconic four-exhaust logo. The exhibition area is completed thanks to a refined Lounge and the exclusive Pagani store, where apparel and accessories from the new 25th Anniversary collection can be purchased.
The celebration of the 25th Anniversary at Monterey Car Week will continue on Saturday, August 19th, with a spectacular parade of Pagani hypercars to reach the city of Seaside, home of “Exotics on Broadway”. A unique event with free admission where the general public can admire some of the most exciting cars of our time (from 1.00 to 6.00 pm).
These two events will highlight both the imaginative power of Pagani hypercars, creations capable of combining the concepts of timeless beauty and avant-garde technology, and the deep bond that has always united the Italian brand and North American enthusiasts.
More information on the Utopia can be found at this link and here is the press release dedicated to the Huayra R. Also, at this link is the video of the 25th anniversary while here you can find the press release dedicated to the celebrations.
PAGANI AUTOMOBILI AT THE GOODWOOD FESTIVAL OF SPEED 2023: SPOTLIGHT ON THE UTOPIA AND THE HUAYRA R
- The Pagani Utopia and Huayra R will be on display inside the Pagani stand.
- The Modenese Hypercars will be featured dynamically in the legendary “hill climb.”
- World premiere of the Pirelli “P Zero Trofeo RS”, the new tire developed by Pirelli for the Pagani Utopia.
San Cesario sul Panaro, June 6th 2023 – From the 13th until the 16th of July Pagani Automobili will return at the Goodwood Festival of Speed, one of the most famous and awaited events dedicated to the automotive world. Hosted in West Sussex County, the manifestation gathers thousands of automotive enthusiasts.
This year, Pagani Automobili will be present with two examples of the new Utopia and two of the Huayra R. In particular, the English countryside will be the setting for the exclusive Pagani stand where to admire these Hypercars, both distinguished by an exposed carbon fiber livery. In the Supercar Paddock, on the other hand, the Utopia and the Huayra R will be ready to take on the “hill climb,” the uphill race in which vehicles of all kinds participate every year.
Utopia, a visionary and counter-trend automotive idea
The fascinating Utopia with an exposed carbon fiber finish, called “Dark Amber,” will catch the eye of all visitors. The latter is the result of the combination of the special Black Mamba coloring and the inclusion of small amber “glitter.” The same imprint of exclusivity of the exterior can be found in the cabin where the upholstery in Sand Nubuck and Grecale leather stands out, with a woven detail on the central section of the seat. The silhouette of Utopia is completed by the four titanium exhaust pipes, a distinguishing feature of the Modenese atelier that enhances the sound of the Pagani V12 biturbo engine with 864 Hp and 1100 Nm of torque, expressively developed by AMG.
This model will debut with the brand-new P Zero Trofeo RS tires (21” at the front and 22” at the rear), specifically developed by Pirelli for the Pagani Utopia, one of the many Goodwood 2023 premieres. The Pirelli tires have the role of elevating the performances and a sportier driving experience compared to the previous P Zero Corsa without compromising the balance of the vehicle and the feeling of the driver. This task was also accomplished thanks to the compounds chosen: especially, on the back, the most performing of the range was selected, being able to offer speed and confidence on the track, ease, and predictable reactions on the road. Moreover, thanks to the use of a long virtual development process, the optimization of the imprint on the ground was improved to offer more adherence and control.
A special video dedicated to the project is available at this link.
In the Supercar Paddock, ready to tackle the “hill climb,” a Pagani Utopia equipped with a manual transmission, offering a driving experience of mechanical purity. The Pagani by Xtrac 7-speed transversal gearbox is able to transfer all the power and the exceptional responsiveness of the Pagani V12 to the road. It was not an easy task to design such a gearbox with synchronizer rings and a mechanism able to handle 1100 Nm of torque adequate for a pure manual application, but it was an essential requirement for Utopia.
Nothing can replace the driver’s own mastery of the gearchanges: the prevailing logic is his alone, each change up or down is totally unique and depends solely on his decision and good judgment, the exact combination of circumstances, the nature of the road and the mood of the moment.
Further information about the Utopia is available at this link.
Huayra R, the track Hypercar for true adrenaline enthusiasts
Returning to Goodwood is the Huayra R, the Hypercar born in 2021 with the sole aim of delivering uncompromising performance. Inspired by the everlasting charm of Le Mans cars and by the World Sport Prototype Championships of the 1960s and 1970s, the car combines the highest level of automotive engineering and aerodynamic expertise with an unprecedented aesthetic sensibility.
The example on display at the Pagani stand allows the public to get up close and personal with this creation, which represents the quintessence of performance, technology and art applied to a track car. To savor the fascination of extreme driving behind the wheel of the Huayra R and the Zonda R, the Arte In Pista (“art on the track”) program was born with a calendar full of events. Now in its second edition, the exclusive Pagani experience includes adrenaline-pumping track days at some of the world’s most famous circuits, with the assistance of the Pagani Team and the support of professional drivers.
The second Huayra R present at the Goodwood Festival of Speed will put on a show in the “hill climb” race, also thanks to the roar of the 6-liter naturally aspirated Pagani V12 R engine, designed in collaboration with HWA which delivers 850 hp at 8250 rpm, mated to a new six-speed sequential gearbox with frontal clutches. Indeed, the soundtrack of this track car is pure emotion, thanks to the unique design of the headers and its four iconic exhaust tailpipes , which allows the V12-R to “sing” on par with an F1 car of the past. A sound so involving that in 2022 it was awarded the title “Best Noise of the Year” by BBC TopGear.
Further information about the Huayra R is available at this link.
The attendance of Pagani Automobili at Goodwood follows in the wake of the celebrations that took place from the 16th to the 18th of June in Modena for its 25th anniversary: an iconic event and a tribute to the clients, colleagues, collaborators, enthusiasts, and the whole Motor Valley.
The celebratory video for the 25 years of Pagani Automobili is available at the following link.
NEW PAGANI DEALERSHIP OPENING IN MANCHESTER, UNITED KINGDOM
Manchester, United Kingdom, 8th June 2023 – Pagani SpA is proud to announce the new partnership with SYTNER GROUP and the opening of a new showroom and after sales facility, in the North West of England, as part of the development plan for the United Kingdom.
After almost 25 years since the first car was delivered in the UK, Pagani looks to provide clients an even stronger presence and a dedicated team of automotive professionals in what is historically one of the most important territories.
Pagani of Manchester, located in Wilmslow, Cheshire, will embody the true essence of the Modenese Atelier, featuring the signature Pagani furniture and the latest state-of-the-art digital visualization tools to provide an unforgettable configuration experience. Customers will be guided by the Pagani product experts at the dealership through the many details of the Pagani hypercars and the variety of options available.
For existing owners and future owners alike, the new After Sales facilities will provide all of the technical expertise and specialist equipment to ensure that their special vehicles are maintained
to the highest standards.
Horacio Pagani, Founder and Chief Designer – Pagani Automobili SpA: “Opening this showroom and after sales facility is another important milestone for Pagani, it is a natural expansion for our business driven by the demand for exclusive, hand-crafted automobiles. We are proud to partner with SYTNER GROUP, a well-established company, that understands our philosophy and shares our brand values. It was fundamental for us to strengthen our presence in the United Kingdom, in this territory where some of the most refined car collectors can be found”.
Jon Crossley, Managing Director – SYTNER GROUP: “It is an honour to partner with Pagani SpA in opening the new showroom and workshop here in Cheshire. Together with my team, headed up by Brand Manager Saiqa Akram, we look forward to bringing the exclusive brand experience to our customers from all over and throughout the United Kingdom.”
PAGANI OF MANCHESTER
+44 (0)1625 416 270
PAGANI AUTOMOBILI CELEBRATES ITS FIRST 25 YEARS IN MODENA
– The Pagani Automobili 25th anniversary celebration will take place from the 16th to the 18th of June in Modena’s Piazza Roma: an homage to clients, colleagues, collaborators, enthusiasts and to the entire Motor Valley.
– Palazzo Ducale will be the setting for the exhibition ’25 Years – 25 Hypercars’, a public display that traces the brand’s history through the 25 car models that have marked its path, including the iconic Zonda (1999) and Huayra (2011) and the new Utopia (2022).
– Pagani and music – an inseparable pair. After the emotional sounds of the ‘Utopia’ symphony, Mario Biondi, a world-renowned Italian artist, contributed to the arrangements of a new song titled ‘Heart, hands and passion’.
– The Sicilian songwriter will perform a live concert the night of 16th of June while, every day, the event will be animated by Radio Monte Carlo music. The facade of Palazzo Ducale will come to life with both a mapping show and an evocative celebratory video.
– The complete press kit and descriptions of the cars on display are available in the press area of pagani.com.
San Cesario sul Panaro, 7th June, 2023 – Pagani Automobili is pleased to announce the complete schedule of the event dedicated to its 25th anniversary that will take place, from the 16th to the 18th of June, in the center of Modena, in Piazza Roma, facing the prestigious Palazzo Ducale. The spotlight will be on 25 Hypercars, some owned by the brand and others granted by owners and collectors from all over the world. Each displayed model has its own history and together, they represent the stages of a journey that began in 1998 in the heart of the Motor Valley.
A PEOPLE’S COMMUNITY
Horacio Pagani has not only dreamt and built some of the most beautiful hypercars in the world, but he turned the company into a creative atelier where a community of people, unify hands and thoughts and face the great complexities of mechanics to master beauty. For Pagani Automobili, celebrating its 25th anniversary means, first and foremost, thanking the people who have believed in the project from the very beginning: clients, colleagues, collaborators, and the many enthusiasts around the world. It is indeed this ‘extended’ family that, every day, makes it possible to transform thoughts, gestures, and words into the features of a larger, creative and always unique design. Owning a Pagani does not consist of simply possessing it, but rather in continuing to experience the emotion of driving and exchanging experiences.
THE “25 YEARS – 25 HYPERCARS” EXHIBITION
Throughout the three-day event, it will be possible to admire the fascinating “25 years – 25 Hypercars” exhibition that will be set up in Piazza Roma, right in front of the grand Palazzo Ducale, which is currently housing the Modena Military Academy. The centerpiece of the exhibition is dedicated to Pagani Automobili’s three iconic models, which represent the milestones of a journey that began in 1999 with the C8 project (Zonda), continued in 2011 with the C9 project (Huayra) and reached its third creation last year with the C10 project (Utopia). All the models that have shaped the history of the brand: Zonda “La Nonna”, Zonda S, Zonda S Roadster, Zonda F, Zonda F Roadster, Zonda Cinque, Zonda R, Zonda Cinque Roadster, Zonda Tricolore, Zonda Revolucion, Zonda 760, Zonda HP Barchetta, Zonda Revo Barchetta, Huayra BC, Huayra Roadster, Roadster BC, Pagani Imola, Huayra Tricolore, Huayra R and Huayra Codalunga.
MARIO BIONDI’S CONCERT AND THE MUSIC OF RADIO MONTE CARLO
Pagani and music, an inseparable pair. After the emotional sounds of the ‘Utopia’ symphony, it is jazz music as the backdrop used to celebrate the company’s anniversary. Made up of rhythm and improvisation, this fascinating genre of music characterizes the history of a company that has always combined technology and freedom of expression. The new song is entitled ‘Heart, hands and passion’, a jazz piece written by Italian artist Mario Biondi and arranged by composer Riccardo Rossini, who edited the 13-track transcription played on the piano by young Horacio Pagani (Casilda, Argentina, 1980). On the evening of the 16th of June, the song will be premiered by Nick the Nightfly and performed by the Verdi Jazz Orchestra of the Milan Conservatory’s young musicians. And starting at 10 pm, the refined songwriter and composer Mario Biondi will wrap up the day with an evocative free concert. The three-day exhibition will be animated by Radio Monte Carlo, Official Radio of the event, which will provide a special playlist developed by its music designers.
VIDEO MAPPING SHOW
On the 16th of June at 9.45 pm and on the 17th and 18th at 10.00 pm, the facade of Palazzo Ducale will be brought to life with a mapping show and an evocative video made to celebrate the anniversary.
Throughout the entire event, the Pagani store will be open for the purchase of apparel and accessories from the new 25th anniversary collection.
OFFICIAL SCHEDULING – 16th-17th-18th June, Piazza Roma, Modena, Mo
16th June, 2023
9:00 am Opening of the “25 Years – 25 Hypercars” exhibition
8:30 – 9:15 pm Music with the Verdi Jazz Orchestra of the Milan Conservatory
9:45 – 10:00 pm Video Mapping Show
10:00 – 11:00 pm Free concert with Mario Biondi, presented by Nick the Nightfly, Radio Monte Carlo
11:00 pm Closing of the “25 Years – 25 Hypercars” exhibition
17th – 18th June, 2023
9:00 am Opening of the “25 Years – 25 Hypercars” exhibition
10:00 pm Video Mapping Show
10:30 pm Closing of the “25 Years – 25 Hypercars” exhibition
Free access to Piazza Roma and free show open to the public.
PAGANI PARTICIPATES IN THE CONCORSO DI ELEGANZA VILLA D’ESTE
– From May 19th to 21st Pagani Automobili will be at the prestigious event which, for many years, has crowned the most beautiful classic cars and most stunning prototypes.
– One of the five Huayra Codalunga made by the Pagani Grandi Complicazioni division is competing in the Concept Car category.
– The hypercar on show stands out for its iridescent Bronzo Aymara livery with an exposed carbon fiber finish, exclusive vintage leather upholstery and fine Loro Piana fabric.
– In conjunction with the Concorso d’Eleganza Villa d’Este, an extremely rare Pagani Zonda HP Barchetta Revo will be hosted at the exclusive Villa Sucota during the FuoriConcorso from May 20th to 21st.
– The countdown is on for Atelier Pagani’s 25th anniversary event which is open to the public and taking place in mid-June in the heart of Modena.
May 17, 2023 – San Cesario Sul Panaro: Pagani Automobili is proud to announce that it will be making its first appearance at the Concorso d’Eleganza Villa d’Este, the most exclusive and historical classic car event in the world, from May 19th to 21st, at Lake Como.
Held for the first time in 1929, the festival has always been set in the splendid gardens of the Grand Hotel Villa d’Este and Villa Erba in Cernobbio. Broken up into various categories, in 2002 the festival introduced an award for the most stunning prototype, the type of vehicles which best represent the link between the automobile’s glorious past and its exciting future.
The second of the five Huayra Codalunga created by Pagani Grandi Complicazioni, the division dedicated to one-off and few-off vehicles, will be competing in the Concept Car category. An authentic tribute to Italian coachbuilders and race cars from the 1960s, this model was created by getting the customers involved in the entire development of the project.
Its story began in 2018 when two collectors asked Horacio Pagani and his team to create a long-tail version of the Pagani Huayra Coupé. The idea was to produce a hypercar which was as elegant as it was simple and clean in its design, a model that felt just as much at home on the road as it did on show in international competitions.
The car on display stands out for its special exterior paint job which pays tribute to Bronzo Aymara, the launch color of the Huayra Coupè, which has been redesigned with an exposed carbon fiber finish. At first look, the paint looks like normal opaque Bronzo Aymara; however, if hit by light from particular angles, the carbon fiber can be seen. Moreover, standing out on the enveloping livery of the rear hood, the word Codalunga has been painted. Everything has been made even more special by the interiors upholstered in vintage-effect heritage leather which has been paired with a fine Loro Piana fabric.
The rear engine cover, which has a footprint of more than 3.7 m2, and is 360 mm longer than the one of the Huayra Coupé, conceals a mechanical prodigy: the Pagani V12, which, on this series, is capable of developing 840 HP with 1,100 Nm of torque. Moreover, the lack of rear grilles makes space for an unobstructed view of the Codalunga’s exhaust system, which is made from titanium and weighs only 4.4 kg (9.7 lb). The special ceramic coating completes the homage to the racing cars of Le Mans and the symphony that emanates from the signature four tailpipes is a tribute to automotive passion.
Further information on the Huayra Codalunga is available at this link: https://www.pagani.com/press/pagani-huayra-codalunga-grandi-complicazioni-on-wheels/
In conjunction with the Concorso d’Eleganza Villa d’Este, the FuoriConcorso will take place from May 20th to 21st, an event which pays tribute to the most beautiful aspects of car culture with events and gatherings throughout Italy and the world.
The splendid Villa Scuota, the headquarters of Fondazione Ratti and an elegant residence overlooking Lake Como, will host the extremely rare Pagani Zonda HP Barchetta Revo, a one-off model which cannot help but thrill and amaze at first sight.
Its name instantly reveals that behind the beauty and elegance inspired by the road Zonda HP Barchetta, there lies a rebellious soul and performance levels which live up to the Zonda Revolución. This one-off combining two of the brand’s most iconic vehicles required considerable effort on the part of Team Pagani. It was especially complicated to develop a central structure made specifically for this model using the most advanced composite materials.
The chassis is made up of a Carbo-Titanium HP62 G2 and Carbo-Triax HP62 monocoque with front and rear frames in Cr-Mo steel and carbon fiber bodywork. The suspension is a 4-wheel independent wishbone with upper rocker arms, helical springs and adjustable shock absorbers paired with an anti-roll bar. Its dry weight is 1,050 kg.
Under the hood, in a longitudinal central position, there is the aspirated V12 Mercedes-AMG engine which supplies up to 800 HP (625 kW) at 8,250 rpm and 750 Nm (77kgm) of torque between 5,500 and 8,300 rpm. The V12 60° twin-turbo engine is combined with a six-speed sequential gearbox (plus reverse) with a three-disc “racing” gearset and dog clutch in sintered metal.
The titanium exhaust coated with ceramic unleashes an unmistakable sound while the rear-wheel drive features an electromechanical self-locking differential. The braking system uses ventilated Brembo CCM (Carbon Ceramic Materials-Racing) discs and the tires are Pirelli P Zero slick with 295/650/R19 in the front and 325/705/R19 in the rear.
The Pagani Zonda HP Barchetta Revo’s remarkable racing core has been enhanced by meticulous attention to the tiniest details, as demonstrated both by the blue anodized aluminum components milled from a single block and the special livery inspired by one of the Can-Am-style aluminum models on display in the Horacio Pagani Museo which was made by a young Horacio Pagani in 1962.
Participation in the event in Cernobbio marks yet another step towards the festivities of Pagani’s 25th anniversary which will take place in the heart of Modena from June 16th to 18th. The complete program of this event which is open to the public is available at pagani.com: https://www.pagani.com/pagani-automobili-25th-anniversary/
PAGANI PRESS OFFICE
PAGANI UTOPIA STARS AT THE MOTOR VALLEY FEST 2023
– The fifth edition of the open-air Motor Valley Fest will take place from May 11th to 14th. Pagani Automobili will be there with two of its timeless icons.
– For the first time, the general public will be able to admire the third chapter in the automotive brand’s history, the Utopia, which will be displayed at the Courtyard of Honor in Modena’s Ducal Palace, the home of the military academy.
– The Huayra Roadster BC will also be showcased in the square of Formigine Castle.
– On Saturday May 13th the Museo Horacio Pagani and Atelier will be open to the public.
– The festivities in celebration of Pagani Automobili’s 25th anniversary carry on and will culminate in a mid-June event which is open to the public in the heart of Modena.
May 4, 2023 – San Cesario Sul Panaro: Pagani Automobili is participating in the fifth edition of the Motor Valley Fest from May 11th to 14th in Emilia-Romagna, a region which welcomed Horacio Pagani and his idea of creating a dream car over thirty years ago.
As always, the event will take place in the heart of Modena, a UNESCO World Heritage City thanks to its artistic and architectural treasures. This evocative location fits well with the Pagani Hypercars, as they are both expressions of the Leonardesque principle of “Art and Science” on which the company’s philosophy and creations were founded.
Pagani Automobili will be participating in the event with the Utopia and Huayra Roadster BC.
The Utopia represents the third chapter in the automotive brand’s history and will be displayed at the Courtyard of Honor in Modena’s Ducal Palace, the home of the military academy. It will be the first time that the general public will be able to admire Horacio Pagani’s and his team’s creation, following its official presentation last September in Milan in two events: the World Premiere at the Teatro Lirico and the exhibition at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci.
Featuring a simple and one-of-a-kind design, the Pagani Hypercar expresses a contrasting and utopian idea which is romantically distant from the current conception of the automobile. Produced in just 99 units, the first Utopia coupé series has already been allotted to a small group of enthusiasts.
Further information on the Utopia is available at this link: https://www.pagani.com/press/world-premiere-of-the-new-pagani-utopia/
The Atelier Pagani, the brand’s “tailoring” workshop, also gave life to the second vehicle being showcased in the square in front of the castle in Formigine, a town neighboring Modena. This vehicle is the Huayra Roadster BC, whose the initials stand for Pagani Automobili’s first customer, Benny Caiola. It was designed as a road vehicle but also provides intense thrills on the racetrack.
To supply customers with a reliable, safe, and exciting vehicle, the Roadster BC underwent extensive testing: more than 350,000 km of verification, including over 45,000 km on the racetrack and many more on test benches or during simulations.
The test program concluded at the beginning of September 2020 on the legendary Belgian Spa-Francorchamps circuit, where the Huayra Roadster BC came in at 2:23,081 minutes, a new record for nationally approved road vehicles. A few months later on the Vairano track, the Quattroruote team clocked in at 1:07,681 minutes—the best time ever recorded at the Pavia racetrack.
Further information on the Huayra Roadster BC is available at this link: https://www.pagani.com/press/huayra-roadster-bc/
Lastly, for fans of Italian cars and design, it will be possible to visit the Museo Horacio Pagani and Atelier in San Cesario Sul Panaro on Saturday May 13th by appointment, by calling +39 059220022.
With the participation at the Motor Valley Fest 2023, the festivities in celebration of the brand’s 25th anniversary carry on and will culminate in an event which is open to the public from June 16th to 18th in Piazza Roma in the heart of Modena, where Pagani Automobili got its start and wrote an unforgettable page in Made-In-Italy history.
The event’s full program is available on the site pagani.com: https://www.pagani.com/pagani-automobili-25th-anniversary/
PAGANI PRESS OFFICE
PAGANI AUTOMOBILI. 25 YEARS OF HEART, HANDS AND PASSION
The search for beauty continues. Incessantly.
Beauty in the details, beauty in the lines, in the beating heart of cars that are born as creations and not just as designs. Beauty where you cannot see it.
“I had been working for Lamborghini, under the control of the American automobile manufacturer Chrysler, for a few years,” Maurizio Ferrari tells us, “and the Gulf War had changed everything. Almost all the company’s orders were cancelled, and like many others, I was receiving wage support in 1991. Horacio told me about his plan, about the car he had in mind, the life he wanted. I had met him a few years earlier, when he was a level-three factory worker with Lamborghini, and now there he was, right in front of me, talking to me about his visions as if they were already reality. He said that if the company laid me off after my wage support ran out, I could go work with him and help make his dream come true. The supercar manufacturers were all in trouble at that time. I still don’t know what I was thinking, back then, but that’s how it all started”.
Then, on a day like any other in 1992, Horacio Pagani showed Maurizio Ferrari a vacant piece of land.
“This is where we’ll build the new factory and make the car,” he said.
Maurizio stared at him. He didn’t know what to think. He was already working on the project Horacio had in mind, the one that was to become the Zonda. He knew how hard it was to make a dream come true. Then he looked at the empty space in front of them. He really could see the car right there before them, and whether it was because of their friendship, or because he was crazy, he believed Horacio yet again.
“If I could do it all over again, I’d come right back here”. So says Maurizio Ferrari today, happy that he believed in Horacio and that he worked with him for 32 years. This is a story within the story of Pagani Automobili.
Horacio Pagani not only dreamed up and built some of the world’s most beautiful hypercars, he made the company a creative atelier where a community of people works together, sharing their skills and ideas, addressing the great challenges of complicated mechanics, handling beauty and finding reciprocal inspiration.
A community of people whose everyday thoughts, actions and words become part of something bigger, a creative design that is unique and different every time.
“The people who work with us do it with passion and, like beauty, passion is contagious,” says Leonardo Pagani. “Anyone who climbs aboard one of our automobiles can see this in the care taken with the smallest details, the excitement of holding the steering wheel in your hands for the first time; an excitement you will feel every time you drive it. Our customers don’t just buy an automobile, but all the palpable emotions and love that every one of us has put into doing our part. This is why many of our customers find that a single Pagani is not enough for them and come back to buy another”.
Love, emotions, excitement. This is another story within the story of Pagani.
“My brother and I had the good fortune to be involved in the company right from the start,” shares Christopher Pagani. “I was only a child, and I spent my afternoons playing and watching in the workshop, which was located right underneath my room. I saw it as a world full of fantastic things. I didn’t realize it at the time, but I was already learning what was going to be my life-long profession”.
A family that becomes an extended community, a value that is perceived and received, because, as Commercial Director Hannes Zanon says, “Family and community. This is what we are. Everyone can bring their own ideas here and have a chance to express them. Horacio listens to everyone, their inspiration and suggestions, thinks about them, compares them, and the emotions arising out of these meetings of ideas almost always become projects.”
“Horacio has certain intuitions; he’s inspired by a detail that strikes him that often we don’t even notice,” comments designer Alberto Piccolo (Designer – Head of Interiors). “But he falls in love with the idea, studies it, involves us in his creative exploration and establishes an affinity with us that is above all, emotional. The Pagani style is the product of great cultural ferment, but it also creates a sense of belonging, of awareness. I know that this is not just a job for me. I’m creating something, and this is a priceless sensation.”
Pagani Automobili was officially established in 1998, but its story actually began well before this.It began in a little room in Casilda, in the pampas of Argentina, where a 10-year-old boy dreamed of his future, carving balsa wood to make little model cars. It began with the curiosity of that little boy, an avid reader who came to be fascinated with the way Leonardo da Vinci combined Art with Science. This fascination was to stay with him, becoming the inspiration for his life and work.
“We were not much more than children: he was 15 and I was 14. We played tennis at the same club. He was good at it, better than me, and we were friends. We were true friends, even back then. I saw the birth of Horacio’s dream. He talked about it all the time. He showed me his drawings, his model cars, his magazines. He was fascinated by Gran Turismo cars, the ones that ran the 24 Hours of Le Mans. That was all he thought about, and not only did he say he would do it, but that he would do it in Modena, the land of motors. A lot of people laughed at him, but I didn’t. Each day I watched as he took a step closer to making his dream come true. I always believed in him,” said fondly Horacio’s life-long friend Hugo Racca.
A creative atelier where hands and thoughts are inseparable; where Art and Science meld together, striving to achieve a unique beauty that is reflected in people and the way they work.
“I joined Pagani in 2011, a few months after I graduated. I thought I knew it all, but in actual fact I started learning right away. This is where I realized that a designer must not only master lines, but have the materials that will give them their function and make them tactile,” Designer and Project Leader Mattia Gessi reports. “Combining design with materials is like combining Art with Science; essential for addressing beauty. When we started working on Utopia, we allowed this principle to guide us, and now, after spending so many years talking about Utopia and the idea of Utopia as if it were a person, every time I go down to the production area and see a car, I am as amazed as a little child. When I started working in Pagani I never imagined my work could be so amazing”.
At Pagani, beauty meets and resolves the great complications of mechanics, style becomes an aesthetic philosophy, and the inspirations of people who want a Pagani automobile become unique creative processes.
“Ten years have gone by, and I still remember my first conversation with Horacio as if it were yesterday. He talked about himself, his story, what he had done and what he wanted to do. One thing was particularly easy to understand: his passion for creating, for inventing,“ says Lorenzo Kerkoc, Special Projects Manager. “A contagious passion I couldn’t do without today, myself. Every special project I oversee responds to the desires of a single customer, which I have to interpret and make concrete. The great complication lies in finding the perfect balance between their wishes, practicality and beauty.”
For Pagani, beauty is the performance of an automobile, safety and the enjoyment of driving, and it’s all the result of ongoing research and a natural propensity for innovation.
“I work on the mechanical part, designing frames and suspensions. Many people might think of this as an anonymous sort of job, but in 25 years working in mechanical design with Pagani, I’ve experimented with materials and procedures, and with human relationships, both with the the team as well as Horacio himself,” reports Senior Mechanical Designer Germano Franzese. “I’ve learned to listen to people and to pay attention to little details that nobody may ever actually see. Hidden details testifying to our philosophy of beauty.”
Along with beauty, innovation is another great source of inspiration, experienced every day in Pagani. The future comes here first, thanks to research into composite materials, technologies allowing the company to work with alloys and aluminum making hypercar components machined from a solid block and advanced electronics that are the sensible mind allowing people to drive with their hearts.
Francesco Perini, Head of Pagani’s Technical Department, is surrounded by innovation, but what really interests him is philosophy. “I saw a path, a way of approaching things in which I could find myself comfortable with. When someone new comes to work with us, above all, I tell them about all our values , and how they reverberate throughout the automobiles and the intellectual process we conduct every day. Here, the designer embraces a philosophy, not just a method. Designers and engineers don’t just work behind a screen: they need to understand the results of their work with their hands, handling it, realizing what its effect will be on the person who assembles it and the one who uses it. Now, more than ever, Art and Science need to restore the value of hand craftsmanship, lost for too long.”
Mary Malandrino has been working with the company since 2003 and has been Human Resources Manager for ten years, so she knows how much of a difference people can make. “Know-how is essential, but when I have a job candidate in front of me, I also try to glimpse what kind of a person they might be. Sensibility, passion, the ability to feel empathy with your surroundings are equally essential qualities for living with us. We choose people who, with their whole complex universe of skills, needs and sensibilities, are the key to what we do. However, we also need to be chosen, and this is fundamental. Only in this way can we feel like an important part of a reality in which everyone is important for what they do, and how they do it.
I was very young when I joined Pagani, but I already had work experience, and wasn’t looking for just any job. I was looking for a place where I would feel fulfilled, and realize my potential. As soon as I joined the company, I felt that I was in a different world. I felt welcome, as if I was part of a family. I haven’t changed my mind over the past 20 years working with Pagani”.
For Pagani, customers are first and foremost people.
With constantly growing demand in Europe, North America and Asia, buying a Pagani means above all courting a desire, because like attention to detail, customer care also is approached in an artisanal way in Pagani.
Alberto Giovanelli (Asia-Pacific Managing Director) came to the company in 2006, at the age of 26. He began as an intern, but only two months later he found himself travelling the world with Horacio. For 11 years, he spent more time with Horacio than with his own family. “Our point of differentiation in a highly competitive market is our ability to make custom-designed automobiles. All the time, even when – as in the case of a customer in Singapore – they ask us to change the livery of a Zonda and make it the same pink as Elvis Presley’s car. Or as in the case of Lewis Hamilton, who wanted a Zonda in the same shade of purple as the first go-kart he had as a kid. The secret to competing in this market is always being able to have an innovative vision. The kind of relationship we have with our customers is innovation, just like it’s innovation to design a Zonda with a right-hand drive, a major competitive edge. This ability to anticipate our customers’ needs and also to listen to them allows us to develop a great relationship with our customers which often becomes a true friendship, extending to the whole family.”
This is Pagani style, the same all over the world.
From Miami, where his office moved in 2019, Michael Staskin (CEO of Pagani America) serves the company’s most important market: “Our customers are highly knowledgeable people, familiar with the history of Pagani and Horacio’s story. They know that, in addition to being high performance automobiles, our cars, with all of the attention to detail, are works of art. This is a value they truly recognize and appreciate . What we, as the US team, are able to add to the equation is the added value of our attention. We all become a family in some way, and not just during the time between order placement and delivery, but afterwards as well. We are fortunate to spend time with our customers multiple times a year, including at our rallies, where they love when we choose roads with lots of curves so they can amplify the emotions of their driving experience. They often travel across the world – with their cars – to participate because it is a time when they can stay with like minded people who are part of the extended Pagani family.”
Pagani sees time as a vital element of desire.
Waiting for a car is an essential part of Pagani itself; during the wait, the customer not only imagines the day when the car will arrive, but imagines the vehicle itself, customizing it together with the designers and technicians who work with them day by day. It’s a courtship of emotions and suggestions, such as seeing a detail where others don’t see it, or a color that others cannot perceive, creating a truly unique, unrepeatable vehicle.
Not just customer attention but, also in this case, a philosophy based on inspirations and desires.
It couldn’t be otherwise, and the reason is, itself, a detail.
All Horacio Pagani’s projects are identified by a code.
Simple. Essential. Recurrent.
The consonant is always the same, followed by a changing number.
Or maybe it would be more accurate to describe it as a number evolving around a reference point that never changes.
C8, for example, is the code for the design of the Zonda, whereas C9 is the code for the Huayra and C10 is that of the Utopia.
C, as in Cristina Elizabeth Perez. Cristina was only 19 when she married Horacio. She shared everything with him. The move to Italy, the search for a job, holding up her dreams to the light, all the work that had to be done in the company, dreams coming true, the company that has grown and that today is preparing for the future, their children following in their father’s footsteps.
The third letter in the alphabet is Horacio’s inspiration, the capital letter of his life.
“The codes are not just cars,” says Cristina, “but dreams that gradually take shape, and just as no two dreams are the same, no two Paganis are the same. Every one is different, with a little detail that makes it unique. We work with beauty, and to do this we need to do our best every day, to improve and exceed ourselves. Only in this way can we aspire to produce not only apparent beauty, but unseen beauty, the kind that moves the great complications from inside, making our automobiles so desirable and exclusive.”
Improving, always, every day.
Pagani has no room for words like success or perfection, because success and perfection mean ongoing, dynamic research, movement of the mind and of the hands that reflect it.
Carlo Alberto Roma (R&D Composite Trimming Supervisor) is in charge of composite production. He has always done this. He was employee no. 8, joining Pagani in 1998, and he has built all his certainties on this rock. His, and the company’s. “We’re always on the lookout for little details. We’re never entirely happy with the results. None of our automobiles is just like another. We’re craftspeople,” he proudly claims; “we try and try again, and we’re not afraid to spend time on it.”
Ongoing improvement is more than just a philosophy for Pagani: the company invested 14 million euros, representing 11% of its turnover, on 69,400 hours of research and development in 2022.
“I hadn’t yet turned 18 when I joined Pagani,” says Roberto Malmusi (R&D Composite Layup Supervisor). “I started working with carbon fiber skins, and I still do this. We have always invested heavily in composite materials.
We don’t judge cars on the basis of a simple performance factor such as speed. Of course Pagani cars are fast. But the challenge we face is to make them perfectly safe and comfortable to drive as well. Anybody should be able to drive a Pagani, normal people, not just professional drivers. Research into the quality of composite materials is essential for this purpose; a lightweight, strong, maneuverable car is a safe, comfortable car. We see ongoing improvement not just as a company procedure, but as a mindset that none of us ever leaves behind.”
Striving for beauty demands constant motion.
Pagani Arte is a new creative atelier expanding on the idea of beauty cultivated by Horacio. Not just hypercars, but interior design for airplanes, helicopters, yachts and residences, all in pursuit of beauty in form, style, materials and emotional equilibrium.
With Pagani Arte, the search for beauty becomes an exclusive, reserved identity, the emotional quintessence of luxury, something never seen before but long awaited.
Origins and the future, tradition and innovation, Art and Science.
Binary, indivisible, twin relationships.
“Questioning our certainties, cultivating doubt about what we consider already acquired. Especially about what we think we can do well. This is how we work; it’s always been this way, and it won’t change,” says Horacio Pagani. “Putting yourself on the line means listening, considering, questioning your choices and being humble so as to change your perspective. This is how you become an example, and this is how people grow, mature, acquire and pass on their knowledge. Only if every one of us is curious and passionate about beauty can we continue striving to achieve it; if you live a quality life, it is only natural to produce quality. Passion and discipline are the company’s key values, making it a natural leader. We want to be leaders not because of what we have done so far, but because of what we still want to do, because of the horizons we push a little further forward every day. This horizon will allow us to continue making automobiles that are beautiful, innovative, safe, comfortable and on a human scale. When you climb aboard a Pagani, you are not just a customer, but a person, and you must feel at home in our car. A person who, in what they see and feel in that car, the steering wheel, knobs and upholstery, must recognize themselves and their lives, who they are and who they want to be. It was a challenge 25 years ago, and continues to be a challenge today, for tomorrow. But would we be human, if we didn’t have any challenges to work on? With our 25 years behind us, we bring Utopia to the road. Our own Utopia, and we couldn’t think of a better way of ushering in the next 25 years.”
Save the date! We will be celebrating our anniversary in the center of Modena, June 16 through 18; 25 hypercars for 25 years, all the models that have made the history of Pagani Automobili. Music with Mario Biondi in concert for a truly memorable party! And more surprises… we look forward to seeing you there!
PAGANI PRESS OFFICE
PAGANI AUTOMOBILI AT THE ICE 2023: IN THE ELEGANT SETTING OF ST MORITZ WITH THE PAGANI OFFICINA PROGRAMS AND PAGANI GRANDI COMPLICAZIONI
- THE ICE St. Moritz is the first event of 2023, the year that marks the 25th anniversary of the company based in San Cesario sul Panaro
- In the sophisticated atmosphere of the Swiss Alps, Pagani Officina will showcase two iconic hypercars, a Zonda C12 Chassis 001 and a Zonda F coupè, one of 25 in the world
- A unique model by Pagani Grandi Complicazioni will make a special appearance
San Cesario sul Panaro, February 16, 2023 – The first event of 2023 brings Pagani hypercar enthusiasts to St. Moritz, in the heart of the Engadine, where THE ICE takes place on 24 and 25 February. This special Concours of Elegance sees the most beautiful cars in the world ready to show themselves to an audience of connoisseurs and face the surface of the frozen lake.
This year marks an important moment for Pagani Automobili: it’s the first of a long series of events that will define 2023, the 25-year anniversary of the company, which was founded in 1998.
The event in St. Moritz is an excellent showcase to unveil Pagani Officina to a select public. It’s a special series of programmes which has been created to ensure that every car purchased can always be maintained in the best possible condition and can be refurbished and customised, even several years after purchase, to suit the customer’s preferences and wishes. It features three special programs designed to suit any requirements: Puro, Rinascimento, and Unico.
Puro is the Certification of Authenticity and Warranty Extension programme, which preserves and protects the essence of the vehicle through the work of highly specialised and certified mechanics. With over 400 checks, it ensures an in-depth analysis of the condition and authenticity of the vehicle components and, on completion of the work, the client receives a “Puro Book” produced at the Pagani headquarters: a sort of diary that documents the vehicle’s history, details the checks run on the car and holds the authenticity certificate signed by Horacio Pagani. A prestigious leather-bound volume which will stay with the car over its lifetime, offering an authentication and increasing its value.
Pagani Rinascimento is a restoration programme designed to help keep Pagani vehicles in perfect condition over time and restore them to their original glory. Thanks to the dedicated handiwork of the specialist artisans who work in this section of the Pagani atelier which is exclusively dedicated to the programme, every detail is treated with the utmost precision, using original drawings and materials. A thorough service, involving mechanical parts, systems, interiors, and all worn parts, restoring the vehicle’s appearance and function to mint condition. Embodying the Puro and Rinascimento programmes is the Zonda C12. In 1999 Horacio Pagani presented his first creation at the Geneva Motor Show. The aesthetics of the lines and the technology of the advanced composite materials used in the construction of the chassis and bodywork, the application of Formula 1 technologies and the prestigious Mercedes-Benz V12 engine shaped an extraordinary hypercar, with the highest dynamic and mechanical qualities, in which every single component is the result of an accurate aesthetic and functional study. The car’s cockpit was already the subject of 13 patents at the time of submission and the use of composite materials in such an innovative project has made the Zonda one of the safest cars in the world.
Pagani Unico is designed for Pagani customers who dream of updating and customising their hypercar to the highest level, making it “unique”, from mechanics to bodywork to aesthetics. Customers can take advantage of the technological research and continuous innovation at the heart of Pagani Automobili’s business to request changes that allow the company to express its craftsmanship and ability to propose exclusive solutions.
Ready to attract the attention of enthusiasts and connoisseurs, in St. Moritz the elegant Huayra Codalunga will be the “special guest”. It was created within the Pagani Automobili department dedicated to special projects, to those works so technologically complicated that only a few examples of them can be built, just like in the world of haute horlogerie. This sector also inspired the new department’s name: “Grandi Complicazioni”. From here comes the ultra-limited series of only five hypercars equipped with technological solutions so unique and elaborate to produce, that only a few master craftsmen can bring them to fruition.
THE NEW 2023 CALENDAR - With the Pagani Utopia, the tribute to a special year, the 25th anniversary of the company
- The unreleased photos of the Pagani Utopia taken at the Museum of Science and Technology in Milan show off the new Pagani Calendar
- A tribute to both the new Hypercar that was launched last September and the company’s first 25 years
- Together, included with the wall calendar, will be the brochure for the Pagani Utopia with exclusive photos of Leonardo da Vinci’s drawings
- The Calendar is on sale only online at paganistore.com and in the Atelier in San Cesario sul Panaro
San Cesario sul Panaro, 1 December 2022 – 2023 will be the year of the Utopia, and the year of a remarkable milestone: the company founded by Horacio Pagani in 1998 is preparing to celebrate its quarter century. It’s an important date that, as such, should be celebrated with an equally exclusive calendar.
The star of this year’s story will be six images of the new Pagani Utopia, immortalized in the striking setting of the Sala del Cenacolo inside the Museum of Science and Technology in Milan, where the new hypercar was presented last September, providing the inspiration for the temporary exhibition entitled “The Shape of Air. From Leonardo to Pagani Utopia”.
Flanked by six original drawings by Leonardo da Vinci – a special loan from the Veneranda Biblioteca Ambrosiana – the Utopia represents the synthesis of that winning idea of “art and science” that has always formed the basis of Horacio Pagani’s creations and that is expressed in the new hypercar. To reinforce this combination and to give even greater strength to the aesthetic aspects of the car and its special setting, six unreleased images that immortalize precious details of the Utopia are ready to reflect the artistic context of the room, mirroring the “art in art”, in an ongoing exchange between the lines and shapes of the car with the frescoes of the room and the lines of the Leonardo drawings.
For this special year, the Calendar will be sold together with the brochure for the Pagani Utopia that contains reproductions of the six works of Leonardo printed on vellum. These are placed transparently on the photos to recreate the spectacular atmosphere of the Sala del Cenacolo where the drawings flanked the car.
The Calendar will be available exclusively online on paganistore.com and at the Atelier in San Cesario sul Panaro.
Pagani Press Office
PAGANI AND BAPE PARTNER TO BRING THE WORLD OF HIGH END STREETWEAR AND HYPERCAR TOGETHER
Once again collaborating on an innovative line of apparel
22 October 2022 – After a successful first capsule collection celebrating the Pagani Zonda’s 20th anniversary, BAPE® returns with a new collaboration to bring street style to the heart of the Hypercars made by the Atelier in San Cesario sul Panaro. The renewed joint effort with BAPE® has led to the creation of a limited-edition capsule collection for the Pagani Huayra Roadster BC. BAPE®’s colour palette and style have been used at the request of a client to “dress” a bespoke version of the model.
The Huayra Roadster BC Capsule Collection by BAPE®
The new capsule collection includes a limited range of selected high-quality items with a powerful personality, including a zipper jacket, polo shirt, t-shirt, sneakers, a cap and an aluminium keyring. Product will be sold in BAPE STORE®, at the Pagani Atelier, on Paganistore.com and on BAPE.COM;
BAPE®’s signature camo print is featured on the lining of the jacket, the sleeves of the polo and t-shirt, the peak of the cap and on the uppers of the sneakers; the epitome of an exclusive and recognisable style, just like the design of Pagani’s Hypercars. The final touch for the collection is a special patch showing the two brands together.
Unique BAPE® features for the Huayra Roadster BC
This special Huayra Roadster BC utilizes the BAPE® ABC CAMO pattern in shades of blue inside the car on the seats and the roof. Additionally a set of coordinated luggage and sports clothes including a tracksuit and gloves, were developed with the camo pattern. For the launch of the capsule collection, the body of this special Huayra Roadster BC was wrapped with the camo pattern, further linking the car to the line of apparel. The BAPE® name also appears on the dedication plate of the Hypercar as the mark of a continuing collaboration.
BAPE x Pagani unveiling event at BAPE Store® London
Horacio Pagani, founder of “Pagani Automobili”, was present at the event at BAPE STORE® LONDON to unveil the new collection. Making the event even more special, the Huayra Roadster BC featuring BAPE® camo, was on hand and garnered interest not just from those attending, but also from audiences around the world. The event, celebrating efforts from both brands to innovate their respective categories, was attended by some of the biggest names from UK media, including internationally renowned DJ Kenny Allstar, Leo Mandella, the teenage fashion aficionado, as well as presenter Craig Mitch, the face of ‘Sneaker Shopping.’
About a Bathing Ape®
Born in the heart of Harajuku, Japan in 1993, and has since become a symbol of Japanese street fashion for more than 29 years, BAPE® strives to introduce Japanese fashion culture to the world. And BAPE® has designed a series of iconic motifs, original patterns and characters such as ‘APE HEAD’, ‘BAPE CAMO’ and ‘BABY MILO’, etc.
With over 40 stores globally, BAPE® has recognized as a symbol of street fashion as one of the most coveted and exclusive brands worldwide. To cater to a growing customer base, diffusion lines such as MR. BATHING APE, AAPE BY A BATHING APE®, BAPY®?, APEE and BAPE BLACK® have been created as part of the brand’s continued growth across all customer segments. Beyond apparel, BAPE® has embraced lifestyle segments including art, furniture, toys, etc., allowing fans to experience the brand in different aspects of life. BAPE® has also pushed the boundaries of limitless ideation across different cultures, successfully collaborating with established international brands and imprints as the uncontested influential lifestyle brand.
Horacio Pagani S.p.A. is an Italian manufacturer of Hypercars, located in San Cesario sul Panaro in the province of Modena, at the heart of the so-called Motor Valley. Established in 1998 by Horacio Pagani, a native of the small Argentinian town of Casilda, the company rapidly made its name as a constructor of bespoke automobiles using technologically advanced materials such as carbon fibre and titanium. It made its debut in 1999, at the Geneva trade show, with the Zonda, which was followed in 2011 by the Huayra. In 2022 it wrote a new chapter in its story when it presented the Pagani Utopia. A devotee of Leonardo Da Vinci, Horacio Pagani takes Leonardo’s concept of “art and science” as the inspiring principle of the philosophy behind each one of his company’s creations, which combines aesthetics and mechanics, form and function, craftsmanship and technological know-how to create unique Hypercars in the Atelier in San Cesario. Besides building dream automobiles, Pagani offers clients the “Pagani Officina” program: a series of special authenticity certification, restoration and customisation services for their cars.
The company has more than 170 employees, 20 dealers around the world and sales subsidiaries in the United States and Hong Kong to build close ties with international clients.
Bape® Japan Official Instagram: bape_japan
Bape® US Official Instagram: bape_us
Bape® UK Official Instagram: bape_uk
Pagani Press Office
PAGANI AUTOMOBILI ATTENDS CHANTILLY ARTS & ELEGANCE WITH PAGANI OFFICINA, A SERIES OF PROGRAMMES AND SERVICES DESIGNED TO ENHANCE THE VALUE OF HYPERCARS OVER TIME
- On 24 and 25 September at Chantilly 2022, Pagani Officina will introduce three special programmes for our customers: Puro, Rinascimento, and Unico
- Puro is the certification program that guarantees authenticity and enhances the value of Pagani cars over time
- Rinascimento is dedicated to preserving cars, protecting and restoring them to their original glory, as if they had just
left the atelier
- Unico is for customers who know no boundaries when it comes to make their hypercars more personal, whether aesthetically or mechanically
- For each of these programmes, an iconic vehicle will be on display: Zonda S, Zonda F Roadster, and Huayra Coupé
San Cesario sul Panaro, 22 September 2022 – After a two-year break due to the pandemic, on 24 and 25 September France will once again be welcoming visitors to the “Chantilly Arts & Elegance Richard Mille”, a concours d’élegance and a pop-up museum featuring the finest cars in the world, both modern and vintage.
Pagani Automobili has chosen this prestigious international event to unveil Pagani Officina to the public, a special division of the company which has been created to ensure that every car purchased can always be maintained in the best possible condition and can be refreshed and customised, even several years after purchase, to suit the customer’s preferences and wishes.
Pagani Officina features three special programs designed to suit any requirements: Puro, Rinascimento, and Unico.
“Puro” is a word which is synonymous with integrity, authenticity, and perfection. A word which expresses the very essence of Pagani vehicles. This is why it was chosen as the name for the Certification of Authenticity and Warranty Extension programme, which preserves and protects the essence of the vehicle through the work of highly specialized and certified mechanics. The certification, which involves more than 400 checks, provides an in-depth analysis of the vehicle’s condition and the authenticity of its components; the warranty extension offers complete protection to safeguard the car’s value, with ongoing scheduled maintenance offering the customer the luxury of being able to continue to drive a vehicle in perfect condition.
This is available for every Pagani car, and can be carried out at the headquarter, in San Cesario Sul Panaro, and in at Official Dealer sites, where only Pagani-certified mechanics work: a team of highly experienced and skilled professionals working in close contact with the head of the Puro programme, sharing the result of analysis and data. On the completion of the work, the client will receive the “Puro Book” produced at the Pagani headquarters: like a diary documenting the vehicle’s history. It details the checks run on the car and contains the certificate of authenticity signed by Horacio Pagani. A prestigious leather-bound volume which will stay with the car over its lifetime, offering the authentication and increasing its value.
The embodiment of the Puro programme in Chantilly will be the Zonda Roadster F, the “clubsport” par excellence, the heir to the coupé version.
Pagani Rinascimento is a restoration programme designed to restore every Pagani vehicle to their original glory. Thanks to the dedicated handiwork of the specialist artisans who work in this section of the Pagani atelier, which is exclusively dedicated to the programme, every detail is treated with the utmost precision, using original drawings and materials. A thorough service, involving mechanical parts, body, interiors, and all worn parts, restoring the vehicle’s appearance and function to mint condition. Not a single nut or bolt is overlooked in this restoration work: every component, however small, is dealt with to restore that perfect combination of art and technology, and to reawaken all the excitement and the unique experience of beauty, like a tailor-made outfit.
Representing the values of Pagani Rinascimento, better than any words could, in Chantilly will be the Zonda S, with its aggressive, powerful lines combined with an unexpected level of interior comfort.
Pagani Automobili is famous in the automotive sector for offering one of the most immersive customisation experiences for its customers, providing countless possibilities to personalize a vehicle.
With the Unico programme, created a few years ago, Pagani wanted to offer the same experience to customers who buy a used Huayra or Zonda. With this programme, an existing chassis can be completely customized, to create something unique and very personal for the new owner.
This programme has proven to be a valuable investment, since the value of updated cars increases significantly, reaching similar prices to those for unique models.
As with the Rinascimento programme, a dedicated team will analyze and inspect every single component, updating it according to the new configuration defined by the client and the Pagani Design team. Whereas the Rinascimento programme is aimed at ensuring the vehicle remains as faithful as possible to the original specifications, the Unico programme allows customers to improve and personalize their car’s design and technical characteristics.
The rebuilding process is conducted in accordance with the rigorous Pagani Automobili quality standards, ensuring that the update is fully reversible, allowing the car to be restored to the original specifications.
Demonstrating this programme, a Huayra Coupé 760 VR will be on display in Chantilly.
“Our cars are like tailor-made outfits, made to suit the wishes of our customers” explained Horacio Pagani, “this is why we do not just build hypercars, we also devote our expertise and staff to looking after them and increasing their value over time. These were our goals when we created Pagani Officina, offering our customers the thrill of a car which is always in just the same condition as it was the day it left the atelier, or giving them the freedom to adapt their car over time, so that it always suits them. Just like a suit or a dress”.
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