• The exhibit explores the history of Pagani Automobili, showcasing its one-of-a-kind craftsmanship—a result of the harmonious union of heart, hands, and passion.

• For Pagani Automobili, celebrating the 25th anniversary means expressing gratitude to the individuals who believed in the project from the very beginning: clients, colleagues, collaborators, and the numerous enthusiasts spread around the world.

• The three Hypercars that established the brand—the Zonda, the Huayra, and the Utopia—star in the exhibition.

• The museum itinerary includes historical and technical insights, videos, and an evocative photo gallery that pays homage to the people responsible for the artistry of a Made-In-Italy excellence.

San Cesario sul Panaro, December 4th, 2023 – Pagani Automobili is pleased to announce its 25th-anniversary celebrations will continue with a new and evocative event at the MAUTO – Museo Nazionale dell’Automobile, in Turin, Italy.

«With great pleasure, MAUTO participates in the celebrations for the 25 years of Pagani Automobili, hosting an exhibition that narrates the artisanal tradition of a brand now renowned worldwide for its innovative trend.» (Lorenza Bravetta, Director of MAUTO – Museo Nazionale dell’Automobile)

From December 5, 2023, to January 14, 2024, visitors will have the opportunity to enjoy the “25 Years of Heart, Hands, and Passion” exhibition on the first floor of the MAUTO. The exhibit revisits the adventure undertaken by Horacio Pagani—from the 1960s in Argentina to the Italian Motor Valley—and recounts how a young boy’s dreams turned into a world-renowned company.

The stars of the commemorative event are the models that still define the history of Pagani Automobili: the Zonda, the Huayra, and the Utopia. In addition to the Hypercars, the museum itinerary will include evocative images from the photographic book Hearts, Hands, and Passion, created to commemorate the anniversary.

«Our approach to work is unique: we cultivate doubt even about what we consider established, ready to question our choices without fear of changing perspective. So we mature, acquire, and transmit knowledge. We strive to live the passion for beauty, quality, and discipline, always looking toward the future. Our goal is to create tailor-made Hypercars so that every customer can feel at home when entering a Pagani, recognizing the car as their own extension, seeing themselves in the vehicle they have contributed to creating.» (Horacio Pagani, Founder & Chief Designer of Pagani Automobili)

The 25th-anniversary celebrations of Pagani Automobili are taking place with international events dedicated to all the people who have believed in Horacio Pagani’s vision from the beginning: clients, colleagues, collaborators, and numerous enthusiasts scattered around the world.

The three Pagani icons

The Zonda C12 is where it all began for Pagani Automobili. It debuted on March 9, 1999, at the Geneva International Motor Show and was instantly perceived as something new on the automotive scene of the time, even earning the ad-hoc title of Hypercar. It was considered futuristic and revolutionary, both for its design and technology. 140 models of the Zonda were made, each one tailor-made to the customer. Their extreme exclusivity considerably increased these vehicles’ values over time, making them great investments for those who believed in Horacio Pagani’s dream. 

On display, the Pirelli P Zero™ Corsa HP tire was developed to highlight the Pagani Zonda HP Barchetta’s superior performance during sporty driving and provide comfort on board. The P Zero™ Corsa draws on materials and innovations from Pirelli’s experience in motorsport.

The exhibition also features the Huayra Coupé, the second model from the San Cesario-based company which was created twelve years after the Zonda. The project, which required eight years of development and experimentation, was centered on the eternal element of air in all its forms; wind, in particular, played a crucial role in defining the concept and style of this Hypercar.