Seoul, South Korea, December 1st 2019 – The Italian Hypercar manufacturer, Pagani Automobili and its new partner, ASC from the Hyosung Group, are proud to launch the Pagani Huayra Roadster model in Seoul, South Korea. 
Pagani Automobili’s Founder and Chief Designer, Horacio Pagani visits Korea for officially launching his creation, and currently production car, the Huayra Roadster, and presenting the brand’s philosophy: “Pagani Automobili is the Atelier where Hypercars are tailored around the client’s dreams. For us, having a new Home in South Korea is an unrepeatable chance for reaching the refined clients of this region, who are increasingly interested in tailor-made vehicles. ASC is a leading car company in South Korea, with them we share some core values, and that makes them the ideal business partner in this country!

ASC and Pagani are completing the first official Pagani Showroom and Service Center in Seoul. The workshop will embody the authentic Pagani design with the original Horacio Pagani-signed furniture so to make regional clients breathe the atmosphere of the Atelier and provide them already with excellent after-sales services, just as that of the Italian Headquarters.
ASC was selected not only for being one of the most outstanding South Korean car dealers but mostly for sharing some core values with Pagani Automobili. ASC representative, Danny Lee: “It is an honour to introduce Pagani into this territory and finally meet the needs of Korean customers who continue looking for more exclusive automobiles. Beyond selling the cars, we will do our best to satisfy our customers with a variety of programs that can share Pagani’s unique brand value and sensibility.