Pagani Automobili appoints Al Habtoor Motors as its exclusive UAE distributor

  •              Exceptional, personalised customer service, bringing the Atelier’s experience closer to its clients in this fine region

San Cesario Sul Panaro, 7 February 2022 – Italian luxury hypercar manufacturer, Pagani Automobili has appointed Al Habtoor Motors as its official distributor in the United Arab Emirates. Al Habtoor Motors, one of the leading automobile distributors in the UAE boasting a stable of high-end car brands operated under the Prestige Division, will be looking after Pagani’s entire sales and after sales operations across the Emirates.


As the exclusive UAE dealer for Pagani, Al Habtoor is offering bespoke services for existing and new customers of the luxury hypercar brand. The traditional showroom experience is enhanced by a far more personal service, with experienced brand representatives available to visit customers anywhere in the Emirates in person. Via the use of the latest state-of-the-art digital configuration tools, the representatives can help to create the car of the customer’s dreams. And once purchased, they can be assured of the highest standards of aftersales service courtesy of Al Habtoor Motors’ market-leading aftersales facilities.


Horacio Pagani, Founder and Chief Designer – Pagani Automobili SpA: “We’re really excited to expand our presence in such an exciting territory, strengthening our commitment to our customers here and to new customers to come, and have the opportunity to offer them a unique, increasingly personalized experience.

To be able to do this with a trusted and experienced partner like Al Habtoor Motors, with whom we share values and passion for what we do, is definitely an honor and a great way to start this exciting challenge”.



Sultan Al Habtoor, President of Al Habtoor Motors, commented: “The UAE is well-known as being home to many passionate and knowledgeable supercar and hypercar enthusiasts. With its products, Pagani has a line-up of cars to perfectly satisfy the very specific desires of these refined customers. With many years of experience operating in the luxury car market, we are extremely excited to now be partnering with Pagani and look forward to sharing their values in the exciting future that this brand has in the country”.


Pagani is an ultra-luxury hypercar brand that will resonate not only with the discerning clientele we have in the UAE, but also with the portfolio of luxury brands we manage under the Prestige Division of Al Habtoor Motors. The brand success story is inspiring and we are excited to become part of the Pagani journey and its legacy in our market”, added Joseph Tayar, General Manager Prestige Division.