Pagani Automobili extends its brand experience to the world of SimRacing by partnering with Asetek

San Cesario Sul Panaro, 14 October, 2021 – Pagani Automobili is pleased to announce its new licensing and co-marketing partnership with Asetek, the brand chosen to develop an exclusive series of limited edition products dedicated to the world of SimRacing. Designed from the latest technology developed for the Atelier’s most recent addition, the Huayra R, the new accessories and, ultimately, virtual simulators will give enthusiasts around the world the chance to experience the thrill of driving a real Pagani, through an unprecedented immersive experience.


A global leader in the world of computing and eGaming, for over 20 years Asetek has been developing high-end gaming peripherals and dedicated hardware solutions for cooling the highest performing processors and gaming PCs worldwide, as well as the official eSports tournament machines.

With a vision based on continuous innovation, strong focus on detail and research always aimed at reaching new quality standards, Asetek has proved itself as the ideal partner in creating the exclusive range of Pagani branded products dedicated to the world of SimRacing.


Currently in development, the first accessories will be released by mid-2022 and will offer car enthusiasts and virtual racing fans around the world the chance to be virtually immersed in the Pagani brand experience and to enjoy the thrill of sitting behind the wheel of one of the Atelier’s Hypercars.