The Pagani Huayra Roadster at Tokyo Auto Salon and the New Pagani Showroom in Tokyo

Pagani Automobili has been attending the prestigious Tokyo Auto Salon on January the 12th for the official launch of the Huayra Roadster in Asia.


In the recent past, the Japanese demand for Pagani vehicles has been increasing and the Country has become one of the most strategic market for the brand. At the 2018 Tokyo Auto Show, the biggest automotive event in Japan, Pagani brings the latest creation of its atelier, the Pagani Huayra Roadster, created in just 100 units, already sold out.


The founder of the modenese brand, Horacio Pagani, hosted the event and stood right next to Mr. Takei, Pagani Japan’s CEO, while the exclusive Pagani Huayra Roadster was being unveiled to Asia, and Japan, for its very first time.


Horacio Pagani, founder and chief designer: “It is a honor for us to be received and welcome in such an interesting Country and see how much Japanese people is appreciating our creations and how they do feel the importance of the values that distinguish our brand, like Art & Science, design & technology.

And for this reason this new showroom in Tokyo will offer the uniqueness of the Pagani experience to the refined customers of this area.”


On the same occasion, in fact, Pagani Automobili presented the new Pagani Tokyo Showroom, located in Akasaka area, which recreates the Italian atmosphere and style of the headquarters. In line with the Pagani Corporate Identity, the new showroom brings the entire knowledge of the Pagani artisans to meet all the finest expectations of the customers from this country. The centre is designed to satisfy any clients’ requests and it provides the latest computer technologies to help them during the configuration and customization of their vehicles.


The opening party was hosted by Pagani Japan’s dealer Bingosports and several celebrities and important people, including current, potential, and new Huayra Roadster clients, joined the moment.


The showroom is located at Akasaka Sanno Center BLDG 1 F 2-12-4 Nagatacho, Chiyoda-ku Tokyo, 1000014.