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07/03/2024

Horacio Pagani in Shanghai

Opening of “The Shape of Air: from Leonardo da Vinci to Pagani Utopia” The opening of the exhibition “The Shape of Air: from Leonardo da Vinci to Pagani Utopia” took place last...
25/12/2020

Season's Greetings

Season’s greetings from the Pagani family to you and yours!   Here’s a little present for you, two beautiful pictures of the Roadster BC free to download.   Roadster BC – f...
01/04/2020

#paintyourpagani

To all the kids out there, and especially those who love cars, tap the link below and download some very cool sketches made by the wonderful Argentinian artist @montesanodaniela. Paint and share how y...
28/03/2018

Pagani gets Down Under. A new official Pagani show...

The Modenese brand of luxury supercars lands on Australia for satisfying the increase in the market demand of the South-West Pacific clients and their refined tastes.   The brand-new Pagani show...
13/01/2018

The Pagani Huayra Roadster at Tokyo Auto Salon and...

Pagani Automobili has been attending the prestigious Tokyo Auto Salon on January the 12th for the official launch of the Huayra Roadster in Asia.   In the recent past, the Japanese demand for Pag...
05/12/2017

New Pagani Dealer in Newport Beach

The exclusive italian supercar brand Pagani Automobili is proud to introduce Newport Beach as the home to U.S.’s first standalone Pagani dealership which now offers the brand largest inventory in th...
16/11/2017

Grand Opening of the Museo Horacio Pagani

San Cesario Sul Panaro, 15th November 2017 – Pagani Automobili is proud to announce to the public the Grand Opening of the brand new Horacio Pagani Museum and production atelier. The inaugurati...
02/11/2017

PAGANI APPOINTS SOLE IMPORTER AND DISTRIBUTOR IN S...

The Italian luxury manufacturer Pagani Automobili is proud to present Daytona (PTY) LTD as the new official dealership in Johannesburg, South Africa.  In line with the brand culture instilled from th...
03/02/2017

THE STORY OF A DREAM, IN A BOOK

The book “Pagani: the story of a dream”, published in June 2010, is the result of ten years of intensive research. An exciting big format monograph that narrates the story of the supercar ...
23/11/2016

PAGANI BUILDS ITS LARGEST ASIAN CENTRE IN SOUTHERN...

The legendary handmade supercar manufacturer from Italy, Pagani, has earned its tremendous reputation for years not only from building luxury supercars by high technological synthetic carbon-fiber mat...
18/12/2015

YPF Y PAGANI AUTOMOBILI FIRMARON UN ACUERDO PARA L...

YPF y Pagani Automobili, referente mundial de la industria automotriz, sellaron hoy un acuerdo estratégico para la recomendación de combustibles y lubricantes de alta gama, que se destacan por su ca...
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Horacio Pagani in Shanghai

Opening of “The Shape of Air: from Leonardo da Vinci to Pagani Utopia”

The opening of the exhibition “The Shape of Air: from Leonardo da Vinci to Pagani Utopia” took place last Monday, March 4, 2024, at the Shanghai Museum. The collaboration between the Consulate General of Italy, the Italian Institute of Culture in Shanghai, and the Istituto della Enciclopedia Italiana Treccani continues, bringing the exhibition project to the Shanghai Museum, linked to the exhibition “Who is Leonardo da Vinci?”, organized by the Museum itself. The exhibition will be open to the public until April 14, 2024.

The event was inaugurated by the Consul General of Italy in Shanghai, Tiziana D’Angelo, in the presence of the General Director of the Istituto della Enciclopedia Italiana Treccani, Massimo Bray, and the Director of the Italian Institute of Culture in Shanghai, Francesco D’Arelli. In her speech, the Consul General launched Italian Design Day 2024, the Ministry of Foreign Affairs and International Cooperation annual showcase dedicated to Italian design worldwide. Bringing the studies and products of Pagani’s design to the Shanghai Museum, within the context of the dialogue initiated by the exhibition on Leonardo, is a concrete testimony presented to the Shanghai public of Italy’s ability to design, create, and enhance human ingenuity.

Horacio Pagani, the founder and chief designer of Pagani Automobili, revealed the strong artistic inspiration that Leonardo’s Renaissance art had in the birth of his creations. Visitors will thus be able to see firsthand the philosophical and design evolution of Pagani’s automotive design, immersing themselves in an authentic experience that integrates art and science.

The Director of the Shanghai Museum, Chu Xiaobo, stated that this is the first time in over 70 years of the Museum’s history that an automobile is exhibited in its halls. “The shape of Air” adds a chapter to the exhibition “Who is Leonardo da Vinci?”, inaugurated last December 10, 2023, and demonstrates the close artistic and scientific connection between Leonardo’s thinking and drawings and the creations of Pagani Automobili.

By fostering numerous exchanges with international cultural and museum institutions, including Italy as a protagonist, the Shanghai Museum aims to enhance and promote an understanding exchange between different civilizations and traditions. “The Shape of Air” fits perfectly within this cultural program. To perpetuate and promote the dialogue between East and West, between art and science, between tradition and modernity initiated by the exhibition project on Leonardo at the Shanghai Museum, the chapter “The Shape of Air” opened with the presentation of a new work, a dragon inspired by the Song era (960-1279), painted on the visible carbon hood of Pagani Utopia. The work, created by Yan Xiaojun, a young artist from the Department of Painting and Calligraphy of the Shanghai Museum, seals the natural convergence of friendship between two cultures, the Italian and the Chinese, the result of ancient and precious roots.

 

 

“The Shape of Air”: Horacio Pagani at Tongji University

The conference by Horacio Pagani took place last Tuesday, March 5, 2024, in the Dark Room Lecture Hall of the College of Design and Innovation (D&I), Tongji University, Shanghai. The event was an integral part of the program organized and promoted by the Consulate General of Italy and the Italian Cultural Institute in Shanghai on Italian Design Day 2024.

Just as Leonardo’s insights inspired the creativity of Horacio Pagani, the event provided an opportunity for significant reflections on the relationship and interaction between art and science. The conference fostered a rich dialogue between the founder and chief designer of Pagani Automobili, Horacio Pagani, and the Vice President of Tongji University, Prof. Lou Yongqi. In an exchange of opinions, the dialogue between the two stimulated the audience and design students at Tongji who had the opportunity to interact with the creator of Pagani Hypercars.

Prof. Lou expressed gratitude to Horacio Pagani, as his presence at Tongji conveyed to students the experience of Pagani design: curiosity and dedication, continuous study, and hard work, accompanied by a healthy discipline. Setting these as undisputed foundations of Pagani Automobili’s artistic and technological growth process, the chief designer shared his personal experience to emphasize the importance of being open and receptive to new stimuli to create something truly original and expressive of one’s personality.

For Pagani, inspired by Leonardo, cultivating curiosity and a thirst for knowledge is fundamental. In a constantly evolving technological and artistic world, where rhythms are fast-paced and competition is strong, both speakers agreed that, to stand out, one must be willing to take risks and think creatively, pushing always and constructively beyond one’s limits. Through these words, Pagani wished all the students present to embrace and express their individuality and creativity.

 

 

Season's Greetings

Season’s greetings from the Pagani family to you and yours!

 

Here’s a little present for you, two beautiful pictures of the Roadster BC free to download.

 

Roadster BC – free download 1: click here

 

Roadster BC – free download 2: click here

Launching the best-in-class real-time hypercar configurator

The client is at the very heart of Pagani Automobili’s values. Since the beginning, we have always aimed to hand-craft Hypercars not only “wrapped around” the client’s desires, but also capable of transmitting the same emotions as those of Art pieces. For doing so, we must understand the client’s needs profoundly, and that’s why, every year, we heavily invest in cutting-edge technology in order to provide our clients with implements second to none. From this main objective was born the project of a new configurator, come out from the partnership with MHP, that give our clients a deep personalization down to the smallest detail. It makes not only available the best-in-class real-time configuration experience but also offers the chance to download HQ photorealistic assets that our customers can possibly share with their network.

The new configurator is already featured by all our dealerships and is ready to use. However, we made a lighter version at http://virtualexp.pagani.com/ for all the petrolheads out there. We can’t wait to see all the various configurations posted with the hashtag #paganiconfigurator and #mypaganispec by our friends on social media.

Eventually, we recommend the reading of this article written by Unreal Engine who took a critical role in the project.

 

 
Special thanks go to MHP, Unreal Engine, Monkeyway, Google Cloud, Nvidia for making all this possible.

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#paintyourpagani

To all the kids out there, and especially those who love cars, tap the link below and download some very cool sketches made by the wonderful Argentinian artist @montesanodaniela.
Paint and share how you would design your Pagani, use the #paintyourpagani hashtag.

 

 

PS: kids only, no grown-ups 😉

 

DOWNLOAD HERE

Pagani gets Down Under. A new official Pagani showroom in Melbourne.

The Modenese brand of luxury supercars lands on Australia for satisfying the increase in the market demand of the South-West Pacific clients and their refined tastes.

 

The brand-new Pagani showroom arises in Melbourne, a perfect example of a land keen to the taste and refinement of the artisanal creations of Pagani Automobili, characterised by that perfect harmony between technological knowledge and formal research: the fruit of the careful and meticulous work of the wise artisans of the Atelier, led by the founder Horacio Pagani.

 

Thus comes to Australia the new point of reference for all the clients willing to start a new, incredible journey through the different moments of the customization and building of a tailor-made super car: a unique experience in every single phase. Hard work with continuous and formal research put in every little detail are values in common with the innovative vision of Zagame Automotive, the official partner of Pagani for the development of the business network through Australia and New Zealand.

 

Bobby Zagame, Zagame Automotive’s chairman: “I’m passionate about exclusive sports and luxury cars and I’ve been fortunate enough to be able to 

make my passion my business. And so to be awarded Pagani rights for Australia and New Zealand is a privilege.

 

Pagani is beyond the realms of what we call supercars, these are hypercars. They exist in a different dimension. Until you see a car like the Pagani Huayra, let alone drive one, the whole concept of a Pagani is almost unimaginable.”

 

The opening ceremony took place in Melbourne, at Richmond’s showroom, concurrently with the ending of the magnificent experience of the Pagani Raduno – Pacific Run, the greatest drive ever made by Pagani in Oceania.

 

Many celebrities and clients attended the event, including also Horacio Pagani, Chief Designer of Pagani Automobili, and Bobby Zagame. The atmosphere was enriched by the displaying of 9 among the most iconic Pagani cars; at the centre of the showroom, exhibited just like a work of art, the latest creation of the Atelier: the Pagani Huayra Roadster, with a production of only 100 units, all sold out. The first hypercar to gain full street-legal status in Australia.

 

The Pagani showroom settles down in the heart of Melbourne, precisely at Level 1, 420 Swan Street, Richmond VIC 3121.

The Pagani Huayra Roadster at Tokyo Auto Salon and the New Pagani Showroom in Tokyo

Pagani Automobili has been attending the prestigious Tokyo Auto Salon on January the 12th for the official launch of the Huayra Roadster in Asia.

 

In the recent past, the Japanese demand for Pagani vehicles has been increasing and the Country has become one of the most strategic market for the brand. At the 2018 Tokyo Auto Show, the biggest automotive event in Japan, Pagani brings the latest creation of its atelier, the Pagani Huayra Roadster, created in just 100 units, already sold out.

 

The founder of the modenese brand, Horacio Pagani, hosted the event and stood right next to Mr. Takei, Pagani Japan’s CEO, while the exclusive Pagani Huayra Roadster was being unveiled to Asia, and Japan, for its very first time.

 

Horacio Pagani, founder and chief designer: “It is a honor for us to be received and welcome in such an interesting Country and see how much Japanese people is appreciating our creations and how they do feel the importance of the values that distinguish our brand, like Art & Science, design & technology.

And for this reason this new showroom in Tokyo will offer the uniqueness of the Pagani experience to the refined customers of this area.”

 

On the same occasion, in fact, Pagani Automobili presented the new Pagani Tokyo Showroom, located in Akasaka area, which recreates the Italian atmosphere and style of the headquarters. In line with the Pagani Corporate Identity, the new showroom brings the entire knowledge of the Pagani artisans to meet all the finest expectations of the customers from this country. The centre is designed to satisfy any clients’ requests and it provides the latest computer technologies to help them during the configuration and customization of their vehicles.

 

The opening party was hosted by Pagani Japan’s dealer Bingosports and several celebrities and important people, including current, potential, and new Huayra Roadster clients, joined the moment.

 

The showroom is located at Akasaka Sanno Center BLDG 1 F 2-12-4 Nagatacho, Chiyoda-ku Tokyo, 1000014.

New Pagani Dealer in Newport Beach

The exclusive italian supercar brand Pagani Automobili is proud to introduce Newport Beach as the home to U.S.’s first standalone Pagani dealership which now offers the brand largest inventory in the whole country.

 

The luxury atelier founded by Horacio Pagani has become a household name for sports cars in the United States. The demand on this territory in fact has been rising significantly over the last few years making US the single largest geographic market for the brand. 

 

This commercial success encourages the headquarters to further invest in the development of its distribution network, choosing once again to work with professionals who share the same values

 

of artisanal quality and tailor-made, as well as the importance of an unmatched ownership experience.

 

Pagani Newport Beach is committed to providing an exceptional level of service to Pagani customers who are the finest in the world. The dealership offers the Pagani Huayra Coupé, the Huayra BC, and the Huayra Roadster and services customers in Orange County, throughout Southern California, whose residents have a keen appreciation for unprecedented quality and craftsmanship.

 

Pagani Newport Beach has established its roots on the iconic Pacific Coast Highway, located at 600 W. Coast Highway in Newport Beach.

Grand Opening of the Museo Horacio Pagani

San Cesario Sul Panaro, 15th November 2017 – Pagani Automobili is proud to announce to the public the Grand Opening of the brand new Horacio Pagani Museum and production atelier.

The inauguration will take place on December 16th in the presence of its founder, Horacio Pagani, at the factory located on Via Dell’Industria 26, San Cesario Sul Panaro, Modena.

Another moment of great importance in the history of the company founded by Horacio Pagani: the world premiere of an exclusive collection, featuring the legendary cars that made the history of the brand, from Horacio’s very first drafts to the latest models of Zonda and Huayra.

A journey through the story that uncovers exclusive projects never seen before, all witnessing the pioneering vision of the young designer, and some more private drawings of outstanding significance.

 

On December 16th the Museo Horacio Pagani will be open to visitors from 10 am to 6 pm for free.  

PAGANI APPOINTS SOLE IMPORTER AND DISTRIBUTOR IN SOUTH AFRICA

The Italian luxury manufacturer Pagani Automobili is proud to present Daytona (PTY) LTD as the new official dealership in Johannesburg, South Africa.  In line with the brand culture instilled from the headquarters in Italy to every dealership worldwide, Daytona will be extending the Pagani family feeling that has always distinguished the Italian supercar manufacturer in the automotive industry.

Horacio Pagani, founder and chief designer: “We are really honored to work with such an amazing group of professionals in South Africa. We are excited to be now present in this very interesting territory and we are sure that Daytona’s customers will appreciate the combination of Art and Science, design and technology which makes Pagani the automotive icon it is.”

 

 

Justin Divaris, Ceo of Daytona: “We have always been great admirers of the Modenese Atelier and it is with great pleasure that I can say we are now the official representative of Pagani in South Africa. I had the opportunity to visit the headquarters in San Cesario Sul Panaro and I was impressed by the level of quality and the performance of the vehicles, as well as the incredible skills of the Pagani artisans. We share the same passion for the automotive art and the same values like quality, tailor-made creations and attention to details”.

 

South Africa will receive its first Pagani Huayra next year which already has a very proud new owner. In fact, the allocation given to Daytona by Pagani for the Huayra for the next two years has been sold.

THE STORY OF A DREAM, IN A BOOK

The book “Pagani: the story of a dream”, published in June 2010, is the result of ten years of intensive research. An exciting big format monograph that narrates the story of the supercar Zonda and of its founder, Horacio Pagani.

The book retraces through the direct voice of Horacio Pagani and of his closest collaborators and friends, the events and anecdotes that gradually brought the dream of a lifetime to become a reality, that is to build an extreme supercar, luxurious, innovative and efficient.

A tale of the past, made of passion and obstinate rigor, from Argentina, once the home of a child dreamer, to Italy, now the place of a successful designer.

Edizioni ArteImmagine: Shop online

Details

  • 228 full color pages, hardcover
  • Format: 31×31 cm
  • Edition: Standard or Deluxe
  • Languages: italian, english (standard ed.)
  • Languages: italian, english (Deluxe ed.)

Contents

  • The childhood of Horacio told by Hugo Racca and the personal unpublished archive of the Pagani family
  • The most striking images created for all versions of the Zonda
  • All versions of the car with technical data and a complete index of all the chassis
  • Contributions by Gian Paolo Dallara, Gordon Murray, Valentino Balboni and Paul Frere
  • The Deluxe edition is a limited one personally signed by Horacio Pagani. It includes a certificate of authenticity and a 84×56 cm reproduction of Zonda F original design

PAGANI BUILDS ITS LARGEST ASIAN CENTRE IN SOUTHERN TAIWAN

The legendary handmade supercar manufacturer from Italy, Pagani, has earned its tremendous reputation for years not only from building luxury supercars by high technological synthetic carbon-fiber material and handmade rigorous components, but also dedicating to create the best performance of its products. Pagani Taiwan declares to establish the largest official centre of Asia in Zuoying District, Kaohsiung. This professional team will come with their outstanding quality service and techniques to Taiwan. Additionally, the brand founder – Mr. Horacio Pagani also attended the grand opening ceremony of Pagani Taiwan centre to introduce the debut of the exclusive edition Huayra Dinastia by himself, showing that the brand takes Taiwan market seriously.

2 of the only 3 Huayra Dinastia shown in Taiwan at the same time
The grand opening press conference of Pagani Taiwan centre was kicked off by Pagani Huayra, which is well known by its delicate shape and superior performance. The special edition for Greater China – Huayra Dinastia is on the board for the very first time in Taiwan. Comparing to the original type, Dinastia has not only added 20 horse power to 750 horse power through ECU program optimization, but also integrated oriental classic style with the most advanced racing technology perfectly. There are only 3 Huayra Dinastia in the world. Each of them represents its own, and the unique painting style.
This special edition is specially produced for the Greater China market. The idea was inspired by the nine dragons wall in imperial palace museum in Beijing. 2 Huayra Dinastia make their first show in Taiwan to celebrate the grand opening of Pagani Taiwan centre. The first Dinastia “Ba Xia” shows the elegancy by its streamlined shape, gold painted wheel rims and flying-dragon tattoo. The colorful dragon painting looks more vivid after setting off by the blue carbon-fiber panel. The purple one named “Ya Zi”, which is the newly built Dinastia, represents the second son of the dragon. “Ya Zi” equips a set of parts designed for Huayra – “Tempesta”, to upgrade the aerodynamic performance.

Pagani Taiwan centre will re-write the definition of “supreme customer service”

Pagani Taiwan centre is now only available by appointment. In order to maintain the high quality, the aftersales team could provide the professional service for reserved customers. The Taiwan centre is designed as a multiple functional space to satisfy the demands from customers. The atmosphere in the centre will make customers as cozy and comfortable as at home. Besides, the centre also offers customization service. Customers could make their own selection from various items, such as carbon-fiber panel and interior decoration. The latest “Tempesta” enhancement set is also available for customers to purchase. In order to provide a more perceptual intuition for the customers, a 3D car configuration system was newly installed, which could satisfy customers’ imagination by the advanced computer technology. This visual system is able to provide pre-inspection of their ‘’dream car”, and preview the whole exterior and interior parts.
The Taiwan aftersales team was all well trained by Headquarter in Italy restrictedly. The team will bring the exquisite techniques and equipments to Taiwan perfectly. The reason of establishing the largest Pagani centre of Asia in Kaohsiung is because 80 per cent of the current Taiwan Pagani car owners are located in southern Taiwan. Those customers who live outside of Kaohsiung could also have Pagani’s premium service through the “Flying Doctor” service. As “Flying Doctor”, our experienced technicians are able to go to the place where the customer requires without the limitation of time and space. Pagani team focuses on every possible detailed part to ensure customers’ satisfaction.

YPF Y PAGANI AUTOMOBILI FIRMARON UN ACUERDO PARA LA RECOMENDACIÓN DE INFINIA Y ELAION

YPF y Pagani Automobili, referente mundial de la industria automotriz, sellaron hoy un acuerdo estratégico para la recomendación de combustibles y lubricantes de alta gama, que se destacan por su calidad, tecnología e innovación.

El acto contó con la participación del presidente y CEO de YPF, Miguel Galuccio, el prestigioso fabricante de autos superdeportivos y fundador de Pagani Automobili, Horacio Pagani, y el reconocido constructor y preparador de motores de competición Oreste Berta.

El convenio tendrá una vigencia de 3 años y considera la recomendación exclusiva de INFINIA y ELAION por parte de Pagani Automobili en la Argentina. Además, se realizarán diferentes acciones de posicionamiento de marca conjuntas.

La investigación, la innovación y la tecnología de vanguardia aplicada, son alguno de los principales ejes que comparten ambas compañías. INFINIA, creado en los laboratorios de YPF, la nafta con la más alta calidad del mercado, que brinda performance, eficiencia, protección y potencia. Gracias a estos atributos, 6 de cada 10 automovilistas eligen este combustible.