THE NEW 2023 CALENDAR - With the Pagani Utopia, the tribute to a special year, the 25th anniversary of the company
- The unreleased photos of the Pagani Utopia taken at the Museum of Science and Technology in Milan show off the new Pagani Calendar
- A tribute to both the new Hypercar that was launched last September and the company’s first 25 years
- Together, included with the wall calendar, will be the brochure for the Pagani Utopia with exclusive photos of Leonardo da Vinci’s drawings
- The Calendar is on sale only online at paganistore.com and in the Atelier in San Cesario sul Panaro
San Cesario sul Panaro, 1 December 2022 – 2023 will be the year of the Utopia, and the year of a remarkable milestone: the company founded by Horacio Pagani in 1998 is preparing to celebrate its quarter century. It’s an important date that, as such, should be celebrated with an equally exclusive calendar.
The star of this year’s story will be six images of the new Pagani Utopia, immortalized in the striking setting of the Sala del Cenacolo inside the Museum of Science and Technology in Milan, where the new hypercar was presented last September, providing the inspiration for the temporary exhibition entitled “The Shape of Air. From Leonardo to Pagani Utopia”.
Flanked by six original drawings by Leonardo da Vinci – a special loan from the Veneranda Biblioteca Ambrosiana – the Utopia represents the synthesis of that winning idea of “art and science” that has always formed the basis of Horacio Pagani’s creations and that is expressed in the new hypercar. To reinforce this combination and to give even greater strength to the aesthetic aspects of the car and its special setting, six unreleased images that immortalize precious details of the Utopia are ready to reflect the artistic context of the room, mirroring the “art in art”, in an ongoing exchange between the lines and shapes of the car with the frescoes of the room and the lines of the Leonardo drawings.
For this special year, the Calendar will be sold together with the brochure for the Pagani Utopia that contains reproductions of the six works of Leonardo printed on vellum. These are placed transparently on the photos to recreate the spectacular atmosphere of the Sala del Cenacolo where the drawings flanked the car.
The Calendar will be available exclusively online on paganistore.com and at the Atelier in San Cesario sul Panaro.
Pagani Press Office
